5 Simple Ways To Build An Email List Without A Website

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Disclaimer: I am not a lawyer and this is not and by no means any legal advice. I would recommend you seek legal counsel if there is anything you don’t understand. This article is for informational purposes only.

If you are struggling to find a way to build an email list without having to build an entire website from scratch which will cost you both time and money to do then you are in luck.

Today I’m going to explain exactly how to create a landing page and build an email list without ever needing to create a website.

Doesn’t that sound good? The very best part about using these methods is that they will not cost a lot for you to get started and you will not need to be a technical guru in digital marketing to be able to be successful using these methods.

Something to remember as you read through these methods: You will need to be patient with anything you do online so make sure you keep at it long enough to see results. There isn’t a thing as quick success as it isn’t sustainable, you need to think long term if you want your business to serve you for years to come.

What is Email Marketing And Why It Is An Effective Marketing Strategy?

Email marketing is a process of building a list of people who can be reached at any time.

The best way to do this is by inviting people to sign up for an online newsletter.

Email marketing is the most successful form of marketing. It has a high open rate (percentage of emails opened and read), high click-through rate, and it is the only form of marketing that has proven to have a high ROI (return of investment).

In 2015, email marketing was worth $37.5 billion to the U.S. economy and is only growing in popularity. Today, most people start their day by checking their emails for new mails which usually takes only a few seconds of their time and then they go about the rest of their day.

Email marketing is the most powerful marketing tool there is.

It allows you to send emails with links to whichever website you’d like.

This is powerful because it gives your potential customer the ability to understand what your business or company is about without having to leave their inbox.

Email marketing is one of the most preferred and popular methods of communication for marketers. This is because email marketing is an affordable, targeted and measurable way to communicate with customers without having to be face to face.

You can also send emails to your customers about products they may be interested in or if you would like them to see something that you have just created or posted about.

How To Create Email Subject Lines That Work Every Time

Subject lines are the first thing that people see before they open the email. The best way to come up with an effective subject line is to write one that will grab the reader’s attention and make them want to open and read your email.

Many factors go into creating a good subject line, but there are some basics that you should always keep in mind.

A poorly written subject line can cause your email to get lost in the shuffle, never getting read. Research by MailChimp showed that only 27% of emails with the worst subject lines were opened and read.

Following the same rules of writing an introduction, these 5 easy yet powerful tricks will help improve your business’s conversion rates.

1. Use the power of your words

2. Be creative

3. Show your personality

4. Keep it short and sweet

5. Keep it relevant

To get people to take action and open your emails using the “urgency triggers”. These are psychological words and phrases that tell people they need to act now or they will miss out.

The urgency trigger is the most important part of your marketing message. Without it, your message will fall flat. The urgency trigger can be anything from a limited-time offer to a special circumstance like an unexpected discount but make sure that it closes or stops at the time and date you indicated. You do not want to mislead your customers and create false urgency. This will damage your online reputation which you will never get back. Honesty is always the best policy.

A good subject line should make the recipient want to click on your email. It should be short, catchy, and to the point. Research has shown that subject lines that use words like “free”, “today only” or “Omg!” are proven to be the most effective at grabbing an email recipient’s attention.

Emojis are a great way to add a little something extra to your subject line. They can be used to express emotions, clarify the tone of your message, or even provide a call to action. For example, if you’re trying to sell a product and you want it to seem friendly, use the smiley-face emoji instead of a straightforward exclamation point.

How Do You Write Newsletters That Convert?

As we know newsletters are a cost-effective way to reach prospects and customers, but they can also be one of the most difficult to write.

To make your next newsletter conversion-ready, you should keep these five things in mind:

1. Keep your content concise and relevant

If you want to make your email easy to read and understand, keeping your content specifically about the subject prevents your reader from not only getting bored but also frustrated thinking they were going to read about one topic but end up reading something completely different.

The goal of any email is to keep the reader interested in reading. If the point is not clear after a few words, the reader will likely stop reading and move on.

2. Applying a personalized touch to your emails can make them more enticing for your recipient.

If you’re sending an email and want to make it stand out from the crowd, try adding a personalized touch. Adding a personal touch to your email can be as simple as including a photo of yourself, mentioning something interesting that happened in your day, or asking how they are. Recipients will appreciate the effort and enjoy reading your email.

3. Use a clear call-to-action that takes the email recipient to a product or service

Using a clear call-to-action is extremely important as it’s a complete waste of time to write an entire email that does have a clear action to either go have your reader look at something or to encourage them to buy a product or service that you believe they will need or that can help them along their journey.

Remember email marketing is all about marketing, so every other email you send should be offering products or services.

4. Make sure you have a compelling offer

When you are offering something to your email readers for them to buy, you need to make sure it’s something of value or something that you have used or tested yourself.

If your emails are offering something that is a complete waste of money or something that doesn’t enrich the life of the individual who is buying it then you wasting your time. All this will do is create a negative impact on you and they would probably unsubscribe to your email list.

So make sure that you do your research before offering anything and that the product or service has great reviews with previous customers who have nothing but good things to say about it.

5. Include social media links in your emails to increase your media engagement

Many people use email links and shortened URLs. These are all things that make emails look unprofessional.

To make your emails look more professional you can use social media links instead of web addresses. They are easier to remember and will reflect well on your business when people see them in your emails.

Social media links are a great way to increase engagement on your social media accounts. They allow followers to share your content with their friends.

By increasing your social media engagement your posts in social media will become more visible to other people on those platforms who haven’t come in contact with your brand before which means more chance of conversion and a higher likelihood of growing your audience.

What Is The Best Email Autoresponder To Get Started With?

There are a lot of autoresponders out there with different features built within them. If you are looking for an autoresponder where you don’t need any technical experience or are a beginner, I can safely recommend signing up to GetResponse here. They are the most advanced with a simple interface to use for all your email marketing needs. GetResponse has features including landing page, conversion funnel and email automation builders.

If you are still not convinced, you can read my GetResponse Review here.

Creating Simple Landing Pages With GetResponse

The landing page is the first thing your visitors will see. It’s the first impression that you’ll make on them.

It’s important to keep in mind that the landing page is not just a page. It’s a part of an entire process. That means it needs to be designed with every step in mind, and it needs to be cohesive with everything else you’re doing.

The goal of a landing page is to convince the visitor to take the desired action, whether that be filling out a form, downloading an ebook, or buying something.

In this case, the main reason why you need a landing page is to give your email subscribers a downloadable lead magnet in exchange for their email address.

You can create beautifully designed and simple landing pages or you can select a predesigned template all within the GetResponse dashboard by following this step by step guide:

If you do not have a GetResponse account, you can create one here.

Step 1: Go to Menu then click Landing pages and click the Create landing page button.

Step 2: Select a template.

Step 3: In a popup modal, enter a name and click Use template. This will open the template editor.

Now you going to need to Customise your template. To edit the text you would need to double click the text fragment you would like to change and add your own text.

You will see that the editing tools menu will become visible and have the option to change the style, format, and positioning of the text.

Next, to edit the signup form you need to double click the form to enable the additional editing options:

  • Click the form fields to change the text and formatting.

  • Double click the form to add additional fields like consent fields which are required under GDPR law.

  • To add the fields, click the Webform fields button. Then, click the custom fields tab and select the custom fields you want to use. Click the consent fields tab to view the consent fields you’ve created in your account.

  • Then select the fields you want to add to the form.

  • This is important as you need to have records of consent in-order to collect someone’s email address.

  • These consent fields will allow your email subscribers to check a box on whether or not they have consented to the storage of their personal information.

  • If are in need of a GDPR or CCPA compliant policy for your website, I would recommend you use the company Iubenda. All their policies are written by professional legal lawyers so you don’t need to stress about whether your policies are correct.

  • The next step is to edit your Landing page settings. This is especially important because you don’t want your landing page being indexed by google. You will be using this landing page exclusively for collecting email addresses connected to the methods I teach in this article. So indexing your landing page is something you don’t want to do.

  • To stop Google from indexing your landing page, all you have to do is in the SEO settings check the box to not index the page by google.

  • The last thing is to check your Subscription settings, you select the list you want your email subscribers to be added to when they sign up. Also, choose whether or not to add your email subscribers to an autoresponder cycle and also set your thank you page.

So, now let’s talk about Lead Magnets

A lead magnet is a free resource that you offer to potential customers in exchange for their contact information. The goal of a lead magnet is to capture leads in this case an email address.

5 examples of Lead Magnets you could use are:

1. E-book

2. Checklist

3. PDF

4. Swipe File

5. Templates

Creating a successful lead magnet involves creating a product that is valuable and useful to the customer.

However, there are five proven techniques all irresistible lead magnets have and they are as follows:

1. Solves a real problem- the lead magnet must solve the problem that they are trying to solve. Otherwise, your efforts will have been wasted and you’ll just have another piece of content to share on social media.

Make sure your lead magnet is always problem and solution-based. Keep your reader engaged in finding the answer to their biggest problems.

It also allows you to spread your knowledge on the given topic helping your readers in the process. If that’s not a win-win then I don’t know what is.

2. Easy to understand and has great readability

If you’re looking for a great way to keep your prospects engaged, PDF checklists are a great choice. They are easy to read, quick to digest, and offer a “here’s what you need to know” style of copy. Plus they are simple to link on social media posts or embed in guest posts which has the potential for more conversions.

3. Make sure it’s accessible without delay

People love instant gratification. They want the things they want as soon as they want them. This is why a lead magnet will work best if it’s something that can be delivered immediately such as digital e-books for example.

4. Make sure it has tremendous Value

Your lead magnet should be something valuable to your target audience. It should also be valuable to you, otherwise, there is no point in doing it.

5. Needs to be on point and not off-topic

This is why it’s essential to create lead magnets that are specific to your services. With high-quality, personalized information about your business, the conversion rates will be higher and potential customers will become paying customers.

If you can keep the above steps in mind when creating your lead, magnet your conversions will see a dramatic rise.

How do you create a Lead Magnet?

In this step-by-step guide, I am going to cover the steps needed to create a simple lead magnet that your audience will not resist.

Step 1 – Choose Your target audience

Marketers often make the mistake of trying to sell too many products at once to their lead magnet subscribers.

Having targeted lead magnets are beneficial for businesses long-term as they have a better chance at acquiring customers with similar interests.

Your lead magnet should be specific to the people you want it to attract. If they do not care for your product, they will not be interested in any information given through your lead magnet.

To provide a consistent customer experience, most companies have multiple buyer personas. With that being said, each Lead Magnet should be targeted at one of those individuals to ensure they have the best experience.

Don’t worry about picking the perfect buyer persona to cater to. Start with the one that you feel most confident in providing the most value.

Step 2 – Identify Your Value

When you have the target market set, it makes lead generation much easier. Your lead magnet should promise the customer something that they are interested in. If you push what they want, then your leads will be of higher quality.

Always identify the needs your target persona already has and make it your goal to deliver exactly that. Instead of trying to convince them that they need something else, figure out what they need and provide that.

A better approach is to create a smaller eBook and/or shorter email course. A better focus on ultra-specific topics.

Let’s use an example: You have done your research and your targeted audience are all middle-aged and older who suffer from lower back pain. You would then recommend a range of products that are designed to specifically help relieve their ailments with immediate, natural relief.

You could also include the 5 best exercises they can also do in the comfort of their home. You not only try to sell them a product but giving them extra techniques shows that you genuinely want to help them.

Step 3 – Name your lead magnet

Now that you have a clear idea of what you’re offering naming your Lead Magnet will be easy.

Titles are meant to be headlines based on the benefits inside the content, so targeting your buyer persona will help with that.

Just like a blog post or marketing email, a powerful title will have a huge impact on conversion.

Step 4 – Choose What Type of Lead Magnet You Will Offer

Now that you know your target audience, the product or service you offer, the last thing is how you going to convey your idea and use it as an incentive whether you go for e-book, checklist, PDF, Swipe File, Templates, or Video.

To help you decide, there are some things to keep in mind:

  • Simplicity is key – complex lead magnets do nothing but frustrate customers. If people don’t know what they’re getting, no matter how great the content is, they won’t be willing to engage with it. Keep the Lead Magnet simple and easy to understand so everyone will be able to appreciate it.

  • Focus on your strengths- are you a great writer? An eBook would be your best format. Not so great at writing, but comfortable on camera? Go with video, instead.

  • Provide solutions quickly – You want to solve your customer’s problems as soon as possible. This provides them with a quick win, which you promised them beforehand. It also moves them down your funnel quicker through choosing a format that allows for fast consumption by the customer.

If you are unsure, you can always select the type of lead magnet that you feel most comfortable creating. This will be better for you in the long run.

Step 5 – Now it’s time to begin creating your lead magnet

Every entrepreneur has a conversion goal and a Lead Magnet is the first step for many companies. You put in a lot of upfront work but it’s worth it because magnets help turn your content into leads.

As you start building your Lead Magnet, remember to keep track of who it is for and what the value proposition you are offering to them is. If you keep those two things in mind, it will be a much smoother process.

Here are five ways where you can place a link to your landing page

In each option, I will explain to you exactly how to build an email list without ever needing a website. These methods are not only simple but you will not need to have any experience to do them.

Option-1 Youtube

Now that you know how to build landing pages and create successful lead magnets it’s time to start building your email list.

You do this by building an audience on Youtube this means that you would need to create videos consistently and upload those videos weekly.

The following steps will help you achieve this:

Step 1: Pick your niche

A niche is simply what your channel is about. There are so many to choose from but make sure you choose something that you either have a lot of knowledge about or something that you feel you are passionate about.

When picking a niche it’s also important to remember that you are trying to get people to sign up to your email list.

So this means you would need to be able to create a lead magnet that is related to your niche.

Example: You are in the make money online niche, you could offer Meta ads cheat sheet that shows people how to get their Facebook ads to convert.

Step 2: Sign up to YouTube and add a profile picture and channel banner.

Start by signing up to Youtube and creating your channel. Try to make your channel look professional by adding a profile picture and a channel banner.

If you want to create a great banner and all your future thumbnails, Canva is a great tool for this. They have the easiest software that allows you to either upload a design or use a pre-made template. It is free to use however if you want access to special features such a removing a watermark, you could upgrade to Canva Pro.

Step 3: Start brainstorming content ideas

When it comes to content there are a couple of things you would need to think about. Will you be in front of the camera filming yourself or creating faceless videos? Either way is effective but putting yourself on camera does add a more personalized touch.

If you are going to be behind the camera and not showing your face then you would need to create your videos with a voice-over. For example: If you were creating WordPress tutorials, you can screen share your screen with a voice-over of you explaining how to do something using WordPress.

You are also going to need to learn how to edit your videos. If you use an Apple computer, I highly recommend using iMovie. If you use windows, then Video Editor is really good.

Next, you need to decide on the content you will be uploading and then start creating those videos. It’s also important to note that your first 10 Youtube videos should pack a punch and be super helpful.

To be honest all your videos should add value in some way.

If you are a little stuck on what to create, an easy way to find Youtube Content within your niche is by simply typing in a keyword into the YouTube search bar.

This will give you an idea of what to make your videos about.

Example: If you were in the weight loss niche, you could type in “Keto Recipes” and see what search results relating to that keyword shows up and then create a video around that topic.

Step 4: Post your first 10 trust videos

Start your YouTube channel with a bang and start posting 1 or 2 videos per week until you have posted 10 videos.

Remember to make these videos helpful and full of value. The key is to also not put any links in the description of these videos as you want to build trust with Youtube first.

When you post these videos make sure you are posting them the same day of the week and at the same time.

This will help your channel as YouTube will know exactly when your videos are coming out and this will help your videos rank in the YouTube algorithm.

Try not to skip an upload as this will affect the number of views your channel will get.

Step 5: Now it’s time to build your email list using the power of YouTube.

After you have posted your first 10 YouTube videos, you are going to need to create a landing page and a lead magnet relating to your niche.

You do this ahead of time because when you come to upload your YouTube video, your pages would be already created. This will save you a lot of time. Don’t forget to tell your viewers that they can get your lead magnet (whichever one you have created) in the description below the video. Try to mention your offer around 2-3 times throughout your video but avoid becoming too repetitive.

This is exactly how you grow your email list without needing a website.

You can do this every third video you create by creating new lead magnets and landing pages to collect email addresses from your viewers.

Option 2 – Instagram

Building your email list with Instagram:

Step 1: Create An Instagram Business Account

Sign up and create an Instagram business account with the name your name. Choose a name that is directly related to your niche and the content you are going to post on that page.

Step 2: Start by regularly posting highly valuable content

The content you post on Instagram should be value-based and help people. This will keep your content interesting and get people to follow you.

You would need to post content daily and focus on trying to grow your audience by solving any problems they might have relating to your niche.

Don’t forget, you can use Canva to create your Instagram posts for a more professional-looking image.

Step 3: Build your audience then start promoting your lead magnet

Once you have started building your audience and created some traction on your Instagram page, then you can focus on promoting your lead magnet.

You do this by putting a link to your lead magnet in the bio description of your Instagram page as well as in your posts and stories.

The more you mention it, the higher the chance of growing your email list.

After promoting your lead magnet, you can change and create a new lead magnet to promote on Instagram and continue building your list.

Option 3 – Run a Facebook Giveaway On Facebook Groups

Another way to start growing your email list without a website would be by running a Facebook Giveaway.

Now, I know what you are thinking, “What do I give away?’ Well, your lead magnet of course!

Follow these steps below to start running your give away:

Step 1: Start a Facebook group relating to the niche you want the lead magnet to be about.

Sign up for a Facebook Business Account and start posting relevant content that you think people will be interested in and enjoy.

For inspiration, you can look at other groups within your niche to see what to post in your group. At the same time, you need people to join the group which isn’t as hard as you might think because you would want to find groups in your niche that are similar to yours.

Once you find a couple makes sure you join them and look at what people have joined that group. If you know that all the people in this group already enjoy reading and consuming content related to your niche, then what’s stopping those same people from joining your group.

So, I suggest inviting those people to your Facebook group. This is the quickest and easiest way to grow your group but knowing everyone in it is your targeted audience.

Step 2: Start promoting your giveaways

In a post to your group, you can mention that you have an E-book that is super helpful and packed with information. If your group is filled with people wanting to lose weight, this will be a great incentive for them wanting to read your E-book. Your E-book could be something about, “How to lose weight within 5 weeks without working out.”

For people to get your E-book, they would have to fill in their email address and this is again another way to grow your email list. You can do this multiple times a month by changing the lead magnet you are offering to something new but still within your niche.

You can also post in the groups that are similar to your niche and tell them that you are having a giveaway if anyone is interested they can download your E-book here, and you will place your link.

Top Tip: Always read the rules of the group you want to post in and make sure you follow them. Each owner of the groups will have their own set of rules they want the people joining to follow.

Option 4 – Guest Post On Well Known Blogs

There are many popular sites online that you can guest post. I recommend you find the biggest sites in your niche and guest post on those.

When you guest post you write an article on a given topic but what you do is create a lead magnet relating to the topic you are writing about.

Example: If you were guest posting in the weight loss niche and the title of your article was “5 proven ways to drop weight on a keto diet”, then you should create a lead magnet that is about the “keto diet” or anything related to it and place that link a few times throughout your article. Don’t be too spammy. It still has to be readable and not seem like you trying to sell something.

The time you spend guest posting on different sites and linking to your lead magnet a couple of times in each one, the higher the chance of growing your email list to a reasonable size.

This is a great and cost-effective way to market your list as you don’t take on the expenses of running your website which can get pretty costly before you start seeing results.

Option 5 – Pinterest and Guest Posting

The final option to growing your email list without a website is by using Pinterest.

If you are unfamiliar with Pinterest, it is a platform where people create boards and groups similar to Meta Groups. The idea is to have people follow your boards or your groups. The people who do usually are the ones interested in your niche.

Step 1:Create a Pinterest Business account

Start by signing up and creating a Pinterest Business Account. Just like any other account, make sure your name relates to your niche. If you are using all the above methods to grow your email list without a website, then use the same name across all your platforms.

Step 2: Posting your pins

For each pin, you create and publish you would need to create a guest post on a popular website in your niche. Within this guest post, you would have a link to a landing page you already created where your audience can get their lead magnet.

To create your pins, again you can use Canva or Canva Pro. Then you link those Pinterest pins to your guest post and then link your landing page and lead magnet to that post.

Remember your pin design needs to be clear and show exactly what your audience will get in your guest post.

Example: If your guest post is about “5 destinations to visit that are affordable in Europe” then you would create a pin that has the images of the 5 destinations along with a catchy heading to attract people to read the article and join your email list through your landing page.

Step 3: Automating the entire Pinterest Process Using Tailwind

A bonus of using Pinterest is that you can quickly and effortlessly automate the pin posting process by signing up and using the software Tailwind which has been specially created and designed for this purpose.

Tailwind allows you to automatically schedule your posts to be published in advance. They also have a great feature that will advise you on when is the best time to post your pins where you will receive the most clicks.

If automating your posts isn’t great enough you can additionally signup to Tailwind Create which allows you to automate the building and creating of your pins by selecting a few options such as setting the font and size, images to be used, and even color combinations to save you time.

Both Tailwind and Tailwind Create are great additions to getting ahead of your posting schedule.

If you need additional information, feel free to read my review on Tailwind and Tailwind Create.

Final Thoughts

As you can see, it is very possible to create and grow an email list without needing a website. The methods above can be used interchangeably which increases your reach.

Whether you choose to start with one or use them all, don’t forget you will always need to create landing pages and Lead Magnets as well as your account names should be the same across all the platforms you decide to use.

My last tip is to start with one method, and once you have the concept and understanding, you can then expand and grow with the other methods.

I hope you found this article helpful and good luck growing your email list.

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