“Dotcom Secrets” by Russell Brunson Summary

Dotcom Secrets Book Summary Review

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“Dotcom Secrets” by Russell Brunson

Books are a great way of gaining knowledge and “Dotcom Secrets” is no different. 

If you have been thinking of buying this book but not sure on what it’s about or how you might benefit from this book, then hopefully this summary will help.

Summary Of Dotcom Secrets

The book Dotcom Secrets by Russell Brunson is a quick read with only 236 pages in length and the first book of a trilogy. The book highlights the importance of building a solid sales funnel for your online business.

These sale funnels will take your traffic and convert your customers into a sale. Internet marketers are so focused on trying to gain more traffic but oftentimes they neglect the other half of the equation. 

Although growing your traffic is good, what’s equally important is having a solid sales funnel inorder to convert those customers into a sale.

Russell explains and walks you through the three different strategies on how to make money with sales funnels: 

  1. a traffic strategy
  2. a product strategy 
  3. a communication strategy

Who Is Russell Brunson?

Russell Brunson has gained a following of over 1 million people over the last 19 years. He is also New York Times best selling author and sold thousands of copies of his books worldwide. 

Russell is the co-founder of a company called “ClickFunnels” and managed to grow his business to an overwhelming $100 million in its first year. At the moment “Clickfunnels” has over 100 thousand active users.

To date, Russell has helped more than 1000 of his students become millionaires through his training and software. These people are now part of an exclusive club called the “Two Comma Club”. In addition, he gives back by donating $1 to build schools in Africa every time a funnel goes live.

“A confused mind always says no” – Russell Brunson

Chapter Overviews:

Chapter 1: Value ladder and funnels

Russell explains that a value ladder is a visual representation of how you could be offering more products to your customers. 

The concept behind Russell Brunson value ladder is to offer your customer something at a low price point. Once you have established a connection with your customer you then offer them something at a higher price point. 

Granted that not all customers will buy both products but a fair number of customers will.

He goes on to explain the process through the use of several examples.

Chapter 2: Your communication and follow up funnel

As your traffic grows along with your customer base it’s a good idea to start an email list and start collecting emails. When you have an email list it’s important to communicate with your audience effectively.

With proper communication your customers will actually open their emails and see the offers you are trying to offer to them.

In order to be able to communicate with your audience better you need to follow Russells attractive character strategy, split into 4 parts: 

  1. Backstory – Share your story. This will create an emotional attachment towards what you have gone through and where you are now. 
  2. Speak in Parables – Using stories to convey a message is the perfect way to communicate with your readers.
  3. Share Character Flaws – Tell people what you are not good at or any flaws you may have that will make you come across more relatable.
  4. Harness the Power of Polarity – Take a stand and share what you believe and stand for. Don’t be afraid to pick a side and stick with it. 

Chapter 3: Funnelology Leading Your Customers To The Sale

Sales funnel and ad campaigns is a 5 part step you need to follow:

  1. Demographics
  2. Offer
  3. Landing Page
  4. Traffic Source
  5. Ad Copy

Russell goes in depth about each of these topics within this chapter and also talks about the power of “funnel hacking”. This is basically taking someone else’s funnel who’s already converting and then re-engineering it to fit your customer base.

He also covers the psychology behind the sales funnel and getting customers for your business.

Chapter 4: Funnels and Scripts

The 7 different types of funnels you can get are:

1: Two-Step, Free-Plus-Shipping
2: Self-Liquidating Offer
3: Continuity
4: The Perfect Webinar
5: Invisible Funnel Webinar
6: Product Launch
7: High-Ticket, Three-Step Application  

For each funnel type Russell gives an explanation based on his experience of putting each of these funnels into motion.

Chapter 5: Clickfunnels

Russell talks about Clickfunnels itself and why it’s so good and how it can take your business to the next level. 

With every book, there is always pros and cons and Dotcom Secrets By Russell Brunson is no different:

1. Learn how to build great sales funnels that covert for your business1. I order to put Dotcom Secrets into action, you would already need to have a business to implement the strategies taught.
2. Understand strategies Russell Brunson value ladder which will make you more money faster.
3. Become a leader within your industry by out performing your competitors.


Overall, I think that you should read Dotcom Secrets by Russell Brunson as it is a great book for any entrepreneurs looking to grow their business.

The contents and steps Russell provides are easy to follow. Keep in mind that in order to implement his strategies you would need to have an existing business. 

We found that people reading the book for the second time picked up on more of the difficult concepts. If you are starting to get lost, re-read!

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