Creating a website is simple however without your domain name matching your niche, you are setting yourself up for failure.
Planning which not many new website owners do is necessary. In this planning process, you will need to think about what niche you are going to choose and what your domain name will be.
This decision will be the most difficult one you make as whatever you choose is what your website will be based around indefinitely.
What many don’t know is that having your domain matching your niche is the foundation for your website, keep reading as I explain why it is so important.
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What Is A Domain Name?
A domain name quite simply is your website name which is also your URL name.
I will use my website as an example. My website name is Stayearning, this name also reflects my URL which is www.stayearning.com.
To create a website you have to have a domain name connected to a hosting platform to make your website live.
Hosting platforms store your website files (images, coding, fonts, etc). It makes it accessible online where everyone on the internet can access it.
Have you ever noticed that 9 out of 10 websites online always end with a “.com”?
This is because “.com” domains are proven to be easier to remember and they rank better in Google’s algorithm.
This isn’t to say that you must use a “.com” domain but it would make it easier for your website to rank.
You are probably wondering then why do some websites end with either “.co.uk “or “.nl” this is because some websites information are targeted to only citizens in that specific country such as “.co.uk” which is based in the United Kingdom.
These websites tend to offer information that usually is only useful to the people who live in that specific country or those who would like to visit, relocate or work in that country.
A tip to also think about is trying to make your domain name at least 2 to 3 words in length. A short, precise domain name with a “.com” also helps make it easier for people to remember your website if they forgot to bookmark, share, or like your website.
Your name should clearly communicate what your website is about with regards to your niche which I discuss in the section below.
What Is A Niche?
A niche is similar to a topic. This would be whatever information falls under the topic you want to provide to your readers.
There are several different niches you can choose from including cooking, baking recipes, travel destinations, gaming, or fitness.
Consider choosing a niche you know or are passionate about. This will help you to create interesting and engaging content that your readers will love.
The list of possibilities is endless when choosing a niche.
Always remember, when choosing your niche, ask yourself if the information you can provide to your readers will be evergreen. Will your content be useful to your audience if they read it in the future?
Evergreen means that something is never out of date. It is always relevant or useful.
There are two options when it comes to having an evergreen niche:
If you decide to choose technology as your niche, the information you post would constantly be an updated version of something you posted before.
Technology is always evolving so by having information that can always be updated makes the niche evergreen.
This niche can be challenging as the articles written today might not be useful in the future. This is why you would have to stay on top of what is current and new.
If you decide to choose dog training tips as your niche, then the techniques and training tips for a specific breed of dog or any dog you write about today would still be useful in the future.
There will always be updated techniques, but the classics still work. So, this would mean that all the content in your articles written today or 5 years ago are evergreen.
So, be very careful when deciding on your niche. Have a clear vision of your website’s purpose before you start working on it. What do you want to offer your readers? This will form the foundations of your website.
Once you have decided and started, there is no going back and changing it. Best to get it right the first time around.
Matching Your Domain Name To Your Niche
Having a clear name that reflects your niche will provide trust to your readers.
You need to clearly communicate through your domain name matching it to your niche. A potential customer who wants to read your articles needs to know what type of content they are getting.
As an example, let’s assume someone has in their planning process chosen to base their website around fitness. Maybe they are fitness fanatics, started a journey to becoming fit and would like to share their experiences.
They’ve also chosen to use the domain name “maxhydrate.com” (not a real domain name as far as I know)
They write an article on “how cardio helps weight loss”, the domain name doesn’t communicate the website is about fitness.
If someone scrolling through Google results page would think “maxhydrate.com” is a water product and not about fitness.
This is why it’s crucial that you match the niche you are in with your domain name.
There is nothing worse than leading someone to think they are going to get what they are looking for only to end up finding something completely different.
This will also reflect negatively on your website and you as a creator. You will get very little comments, likes, or shares your content. As your name doesn’t match your niche they might feel misled even if your content is amazing.
The three main points to recap about matching your domain name to your niche are:
1.Your niche is important. The content you write needs to be evergreen today and in the future or at least enable you to keep the information updated.
2.Choosing a short domain name that is 2 to 3 words long and having a “.com” domain will help your rankings on Google.
3.Having your domain name and niche match will satisfy your readers as you have clearly shown them what content they will be getting.
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