Do You Need A Domain Matching Your Niche?

Creating a website is simple however without a plan, you are setting yourself up for failure.

Planning which not many new website owners do is necessary. In this planning process, you will need to think about what niche you are going to choose and what your domain name will be.

This decision will be the most difficult one you make as whatever you choose is what your website will be based around indefinitely.

What many don’t know is that having your domain matching your niche is the foundation for your website, keep reading as I explain why it is so important.

What is a Domain name?

A domain name quite simply is your website name which is also your URL name.

I will use my website as an example. My website name is Stayearning, this name also reflects my URL which is

As you know by now to create a website you have to have a domain name which you then have to connect to a hosting platform so your website can be live.

If you are not sure what hosting is, it’s simply a platform where your website files (images, coding, fonts, etc) are stored and makes it accessible online where everyone on the internet can access it.

Have you ever noticed that 9 out of 10 websites online always end with a “.com”?

This is because “.com” domains are proven to be easier to remember as well as they rank better in Google’s algorithm.

This is not to say that you have to use a “.com” domain but it would make it easier for you and your website if you decide to.

You are probably wondering then why do some websites end with either “ “or “.nl” this is because some websites information are targeted to only citizens in that specific country such as “” which is based in the United Kingdom.

These websites tend to offer information that usually is only useful to the people who live in that specific country or those who would like to visit, relocate or work in that country.

A tip to also think about is trying to make your domain name at least 2 to 3 words in length. A short, precise domain name with a “.com” also helps make it easier for people to remember your website if they forgot to bookmark, share, or like your website. 

Your name should clearly communicate what your website is about with regards to your niche which I discuss in the section below. 

What is a niche?

A niche is similar to a topic. This would be whatever information falls under the topic you want to provide to your readers. 

There are several different niches you can choose from such as cooking and baking recipes, travel destinations, gaming, or even fitness. 

What’s considered helpful is to choose a niche you know or just something you are passionate about as this will help you to create interesting and engaging content that your readers will love. 

The list of possibilities is endless when choosing a niche.

Always remember, when choosing your niche, ask yourself if the information you can provide to your readers will be evergreen. Will the content be useful in the future or if there will always be updated information you can write about. 

Evergreen means that something is never out of date. It is always relevant or useful.

There are two options when it comes to having an evergreen niche:


If you decide to choose technology as your niche, this would mean that the information you post would constantly be an updated version of something you posted before. 

Technology is always evolving and changing but having information that can always be updated makes this niche evergreen.  

This niche can be challenging as the articles written today might not be useful in the future. This is why you would have to stay on top of what is current and new. 


If you decide to choose dog training tips as your niche, then the techniques and training tips for a specific breed of dog or any dog you write about today would still be useful in the future. 

Yes, there are always new updated techniques that come out but the classic techniques and tips people have been using for years can still be implemented. So, this would mean that all the content in your articles written today or 5 years ago are evergreen.  

So, be very careful when deciding on your niche. Spend time planning and evaluating what you want out of your website, what you can offer your readers because this will ultimately be your foundation.

Once you have decided and started, there is no going back and changing it. Best to get it right the first time around. 

Matching your Domain Name to your Niche

Having a clear name that reflects your niche will provide trust to your readers. 

You need to clearly communicate through your domain name what your niche is so that any potential customers who want to explore and read your articles on your website know exactly what type of content they will be getting. 

As an example, let’s assume someone has in their planning process chosen to base their website around fitness. It could be that they are fitness fanatics or on a journey to becoming fit and would like to share their experiences and tips they gain along the way.

They’ve also chosen to use the domain name “” (not a real domain name)

While they might write an article on “how hydration is a key part to weight loss”, the actual domain name doesn’t clearly communicate to the reader that the entire website niche is based around fitness.

If anything, someone scrolling through the Google results page might think that the website “” is all about water and not about fitness. 

This is why it’s crucial that you match the niche you are in with your domain name.

There is nothing worse than leading someone to think they are going to get what they are looking for only to end up finding something completely different.

This will also reflect negatively on your website and you as a creator. Many might not want to comment, like, or share your content simply because your name doesn’t match your chosen niche content and they felt misled even though your articles have amazing and informative information.


The three main points I hope you take away from this article is that:

1.Your niche is important. The content you write needs to be evergreen today and in the future or at least enable you to keep the information updated.

2.Choosing a short domain name that is 2 to 3 words long and having a “.com” domain will help your rankings on Google.

3.Having your domain name and niche match will satisfy your readers as you have clearly shown them what content they will be getting.

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