Email marketing is one of the most effective and efficient ways to promote your business. It also allows you to reach out and target a large number of people.
It’s also likely reaching people who haven’t purchased something from you before, which means that they’re potentially open to making a purchase in the future
In this article, we’ll look at email marketing in depth and also how to send emails. We’ll talk about cold and warm emails, and the best software to help you with your emails.
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Why Email Marketing Is Essential For Your Business
Email marketing is a great way to reach out to your customers and potential customers. It’s also an effective way of building your brand and getting people to remember you.
Every business needs to have email marketing because it provides a cost-effective, easy-to-use, and reliable way of communicating with the right audience.
Email newsletters are a great way to communicate with your customers. They’re usually sent out on a regular basis and offer insight into whatever you have going on that’s relevant to your customer base.
This is an effective marketing tool for promoting products or services. Or even just as a means of keeping in touch with customers who have shown interest.
Email Marketing At A Glance With Statistics & Numbers
Statistics over the years have proven that email marketing has a much higher conversion rate than social media and other digital marketing channels.
In the year 2000, there were just over 100 million email accounts in the U.S. In 2017, there were over 250 million accounts – a staggering increase of 150% in 17 years!
The number of emails sent and received every day is estimated to be around 306 billion. This translates to an average of 2,600 emails per second!
There are many statistics and numbers that show how popular email marketing has become and how it continues to grow as an effective marketing channel.
Email marketing is one of the most popular and effective channels for marketers today.
One of the major advantages of email marketing is that it is less expensive than other digital channels such as social media advertising and can be an effective way to reach potential customers if done correctly.
Email still delivers the highest conversion rates and has the highest ROI compared to other digital channels. It’s great for lead generation, customer engagement, and brand awareness.
Since Covid-19 the number of emails sent doubled. This is because more people are at home and bored meaning there was a higher chance for online businesses to increase their sales.
Many online businesses have reported a record number of sales during the pandemic, while other physical businesses have struggled.
Cold vs Warm Emails
Cold Emails:
This is a marketing strategy that entails sending a message to someone who isn’t expecting it.
These emails are typically unsolicited. Although some may see them as spammy or too aggressive, this strategy can be highly effective as it reaches out to those who may not know about your company.
The best time for a cold email is when you have something of value to offer, such as an ebook or checklist.
Cold emails are usually very short and concise. This is the purpose of all marketing content – to convince customers and prospects to buy your products or subscribe to your services. They often come with attachments or links that lead directly to your content so that the recipient doesn’t have to go searching for it on their own.
Warm Emails:
Then you get warm emails that are sent to someone who has opted into your newsletter and email list. They are aware that you have their email address and will be contacting them with content and helpful information.
People have many ways to talk to someone they don’t know, but the best way is a warm email. You can send these in advance or as needed. The most important thing is to make the email personal and thoughtful.
In my option, I think that you should focus on sending warm emails as they have proven to have a higher ROI (return on investment) as no one likes to get emails from companies and businesses they don’t know because this comes across as spammy and illegitimate.
It also gives you a bad reputation which often is very difficult to come back from. Starting on the right foot with your recipients would mean they would be loyal customers.
Getting Your Emails Read, Converting, And Measured
There are a few strategies you can employ to make sure readers don’t skim through your email.
The first step is to increase your email open rates by making sure that the subject line is clear and concise. One way is to make sure you use a clear and concise subject line.
Make the title of the email as descriptive as possible, but still short and sweet. The email subject line is the first thing your readers see and it is the only piece of information they’re going to have before opening your email.
A good subject line should be brief, catchy, and informative so that it stands out from all other emails. This will incentivize readers to open your email since they know what they will be getting from the beginning.
The second step is if the email still isn’t being opened, then it may be because of the way you are writing it. You should keep your emails short and sweet, without too much information.
Your readers will skim through your email quickly and if they don’t find what they are looking for, they will move on to something else.
The third step is to make sure that you are sending your emails at a time when your audience will be most likely to read them.
The success of your email campaign can be measured in various ways. For example, the number of clicks, the conversion rate, or how many people open and read your email.
There are three main metrics that you should be tracking at all times:
The number of emails opened: the number of emails that have been clicked and read further than just the email subscriber reading the subject line.
The number of email links clicked in the body: this is the number of clicks on links within the email content.
The conversion rate: How many conversions are made from links within the content of the emails presented as a percentage.
The Best Email Marketing Software For Convenience
Email marketing is a cost-effective way to stay in touch with your customers. Setting up is easy by targeting specific groups and has less competition than other forms of advertising. Let’s explore the various types of email marketing and their different uses.
There are four different types of email marketing:
1.Promotional emails: Used to promote a company’s product
2.Transactional emails: Used for keeping in touch with customers about their orders or purchases.
3.Relationship-building emails: Used to build a relationship with potential customers by providing interesting information.
4.Customer service emails: Used when a customer has an issue that needs resolving.
Marketing platforms come in a variety of different shapes and sizes. There’s no one size fits all. So, with that in mind, here are six questions to ask yourself when deciding which marketing platform is best for your needs:
- Can you create high-quality landing pages with ease?
- Is it possible to make GDPR-compliant opt-in forms?
- Is the builder drag and drop or code-free when using it? – especially if you are a beginner
- Is the pricing plans cost-effective and affordable?
- Can you create marketing automation funnels? (This is when you can map out an entire email sequence and be able to schedule your emails in advance).
- Can you make high-quality sale funnels?
GetResponse is a software that not only allows you to do all the above but is affordable. It’s beginner user-friendly and is packed with many features to help with designing an email newsletter. They have pre-built layouts that are customizable.
Having emails sent daily, and knowing which ones were open and which converted a sale can be stressful. Make your email marketing experience seamless with email marketing automation software.
Learn more by reading my GetResponse Review here, or head straight to GetResponses’s website.
Conclusion
Email marketing is an excellent way to create relationships with your customers.
Emails are highly personal and provide the opportunity to provide interesting, informative, and engaging content. Allowing you to offer promotions or other value-added services that may benefit the customer.
It’s low-cost for businesses to email their customers which makes it a very cost-effective tool in your marketing arsenal.
I hope by reading this article you know how email marketing works and more than you did before you started reading.
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