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Email marketing is one of the most effective and efficient ways to promote your business and reach out to your customers.
However, it’s not as easy as it sounds.
In this article, we’ll look at what email marketing is and how it works. We’ll also examine some of the common mistakes that companies make when they’re doing their email marketing.
We will also explore the best practices for email marketing so that you can increase your chances of success with this powerful tool.
Table of Contents
- Why Email Marketing Is Essential For Your Business
- Email Marketing At A Glance With Statistics & Numbers
- Why You’re Doing Email Marketing Wrong And What You Should Do Instead?
- What’s The Difference Between an Autoresponder And A Newsletter?
- How Many Emails per Week is Too Much?
- How To Get Your Emails Read, Converting And Measured
- Cold and Warm Emails – Which One Should You Use?
- The Dos and Don’ts of Email Marketing in 2022
- How to Create a Personalized Email Sequence
- What Is The Best Email Marketing Software To Use That Is Cost-Effective
- Don’t Forget GDPR
- How to Write a Compelling Call-To-Actions in Your Emails?
- A Quick Guide on How To Keep Your Audience Interested With Engaging Content
- Audience Research, Management And List Managers
- Sending Better Strategic Emails And Importance Of KPI’s
- 5 Common Email Marketing Mistakes and How to Avoid Them
- 5 Proven Ways To Increase Email Marketing Success
- Using AI Tools to Create Better Emails Faster?
- What is the Future of Email Marketing With AI’s Involvement And What are the Obstacles We Might Encounter?
- Final Thoughts
Why Email Marketing Is Essential For Your Business
Email marketing is a great way to reach out to your customers and potential customers. It’s also an effective way of building your brand and getting people to remember you.
Every business needs to have email marketing because it provides a cost-effective, easy-to-use, and reliable way of communicating with the right audience.
An email newsletter is usually sent out on a regular basis with content that is relevant to your customer base.
It can be used as an effective marketing tool for promoting products or services, or even just as a means of keeping in touch with customers who have shown interest in your company or products.
Email Marketing At A Glance With Statistics & Numbers
Statistics over the years have proven that email marketing has a much higher conversion rate than social media and other digital marketing channels.
In the year 2000, there were just over 100 million email accounts in the U.S. In 2017, there were over 250 million accounts – a staggering increase of 150% in 17 years!
The number of emails sent every day is estimated at around 205 billion per day, which translates to an average of 1,700 emails per second!
There are many statistics and numbers that show how popular email marketing has become and how it continues to grow as an effective marketing channel.
Email marketing is one of the most popular and effective channels for marketers today.
One of the major advantages of email marketing is that it is less expensive than other digital channels such as social media advertising and can be an effective way to reach potential customers if done correctly.
Email still delivers the highest conversion rates and has the highest ROI compared to other digital channels. It’s proven to be best for lead generation, customer engagement, and brand awareness.
Since Covid-19 the number of emails being sent has doubled as more people are at home and bored meaning there was a higher chance for online businesses to increase their sales.
Many online businesses have reported a record number of sales during the pandemic, while other physical businesses have struggled.
Why You’re Doing Email Marketing Wrong And What You Should Do Instead?
Many marketers are still sending out emails that are not personalized to the recipient. This is a huge mistake that brands should avoid at all costs.
The success of an email marketing campaign depends on how well it is personalized to the recipient. Emails with personalized content get better engagement rates than emails without any personalization. They also have higher conversion rates, which means they are more likely to make sales or get users to sign up to a mailing list. Personalized emails also encourage users to open the email more often and click on links inside it more often than non-personalized emails do.
Personalized emails are more effective than non-personalized emails because they can appeal to specific users. For example, if the recipient is a new mom, the email may be formatted to look like a newsletter with parenting tips. These techniques are proven to be more successful in driving up engagement with recipients and can even double open rates in some cases.
This is why email is so powerful because it allows companies to reach customers in their own time, in their inboxes, with messages tailored to their interests. Email automates the relationship-building process, allowing companies to share valuable information with customers on a consistent basis.
What’s The Difference Between an Autoresponder And A Newsletter?
An autoresponder is a program that automatically sends emails to your customers or prospects. It helps you stay in contact with those who have already expressed interest in your product or service.
A newsletter is a publication that is sent out periodically to subscribers. It helps you keep your audience updated on the latest information, products, and services offered by your business.
An autoresponder can be used as an email newsletter, but it’s not the same thing as a newsletter.
An autoresponder is a vehicle used to send your emails to your email subscribers within an autoresponder you can create opt-in forms and newsletters for your readers to sign up to.
You use an autoresponder to send your emails and prepare emails in advance as well as create automation funnels based on your email subscriber’s behaviors.
For example, if they have read your emails then you would send them a certain email after compared to if they did not read your first email then you would send them a different email to encourage them to take action.
How Many Emails per Week is Too Much?
Email is one of the most popular modes of communication, and it has become an essential part of our daily lives. Emails are so prevalent that many people get more than 100 emails each day.
The number of emails you send per week should be limited to no more than 20. The reason for this is that sending too many emails can lead to an overload, which can cause frustration and stress.
The best way to reduce the number of emails you send each week is to delete all the unnecessary messages you created and saved but decided not to send to your subscribers, which will help you cut down on the number of messages you send out.
Statistics have shown that the best time to send your emails is in the morning as most people check their emails in the morning.
However, the most advanced email autoresponders have a feature that can send your emails when your email subscribers are looking at their emails this means the autoresponder knows when they are actively going through their emails and sends your emails while they are looking at the rest of their mails.
How To Get Your Emails Read, Converting And Measured
There are a few strategies you can employ to make sure readers don’t skim through your email.
- The first step to increase email open rates is to make sure that the subject line is clear and concise. One way is to make sure you use a clear and concise subject line. Make the title of the email as descriptive as possible, but still short and sweet. The email subject line is the first thing your readers see and it is the only piece of information they’re going to have before opening your email. A good subject line should be brief, catchy, and informative so that it stands out from all other emails. This will incentivize readers to open your email since they know what they will be getting from the beginning.
- If the email still isn’t being opened, then it may be because of the way you are writing it. You should keep your emails short and sweet, without too much information. Your readers will skim through your email quickly and if they don’t find what they are looking for, they will move on to something else.
- The third step is to make sure that you are sending your emails at a time when your audience will be most likely to read them.
The success of your email campaign can be measured in various ways. For example, the number of clicks, the conversion rate, or how many people open and read your email.
There are three main metrics that you should be tracking at all times:
-The number of emails opened- this is the number of emails that have been clicked and read further than just the email subscriber reading the subject line.
-The number of email links clicked in the body– this is the number of clicks on links within the email content.
-The conversion rate- this is the number of conversions made from links within the content of the emails presented as a percentage.
Cold and Warm Emails – Which One Should You Use?
This is a marketing strategy that entails sending a message to someone who isn’t expecting it.
These emails are typically unsolicited so they can be seen as spammy or rude, but they can also be an effective way to reach out to people who may not know about your company or product.
The best time for a cold email is when you have something of value to offer, such as an ebook or checklist.
Cold emails are usually short and concise to get the person on the other end interested in what you’re offering. They often come with attachments or links that lead directly to your content so that the recipient doesn’t have to go searching for it on their own.
Then you get warm emails which are emails that are sent to someone that has opted into your newsletter and email list. They are aware that you have their email address and will be contacting them with content and helpful information.
There are many ways to contact someone you don’t know, but the best way is through warm email. A warm email can be composed in advance or on the spot depending on your needs. The most important thing is to make the email personal and thoughtful.
In my option, I think that you should focus on sending warm emails as they have proven to have a higher ROI (return on investment) as no one likes to get emails from companies and businesses they don’t know because this comes across as spammy and illegitimate. It also gives you a bad reputation which often is very difficult to come back from. Starting on the right foot with your recipients would mean they would be loyal customers.
The Dos and Don’ts of Email Marketing in 2022
Since email marketing has become such a popular tool, every year marketers need to be more creative with their campaigns, and this year in 2022, it’s no different.
– Personalize your subject line and make them friendly
Subject lines have a direct impact on people’s decision to open an email. In fact, 50% of people will take action based on the subject line alone.
The subject line is the first thing a reader sees and can be the deciding factor as to whether they open your email. A friendly, personalized subject line will increase your open rate.
In today’s email-driven world, a healthy open rate is vital for success. And, as it turns out, there’s a lot that goes into getting that open rate up.
A reader’s open rate will determine how many people in their audience will actually see your message. You might have thought you crafted the perfect subject line or even included an enticing offer, but if your open rate is low then it doesn’t matter or it wasn’t enticing enough.
– Use compelling visuals to grab attention
The use of visuals in the digital era has been a key factor in how we process information. Placing a relevant image next to text can help readers better understand your message and help you communicate your message more effectively.
– Create a sense of urgency in your campaigns to increase conversion rates
Creating a sense of urgency in your campaigns is a proven way to increase conversion rates. If you want to test this, create two emails with one email having an offer with limited availability. This way you can see which one converts better.
– Include an effective call to action in your campaigns to increase conversion rates
Get your message to the world with a call to action. This is a one-time instruction that tells the viewer what to do next. It’s a powerful conversion strategy that increases your marketing results and helps you boost conversions.
– Send too many emails at once.
– Send irrelevant content that doesn’t match the recipient’s interests.
How to Create a Personalized Email Sequence
The best way to create a personalized email sequence is by using the customer’s name in the subject line. You can also use their name in the email content. This will make your email stand out and show that you care about the customer.
You should also include a personal message at the end of your emails and ask them if they want to receive more emails from you. This will improve your chances of getting a reply and increase engagement with your customers.
The market is becoming increasingly competitive and the time to respond to customers is shrinking. The key to success in today’s market is not just being quick but being personalized. This means responding with the information that customer needs, as soon as they need it, and at a time that works for them.
What Is The Best Email Marketing Software To Use That Is Cost-Effective
Email marketing is a cost-effective way to stay in touch with your customers. It is easy to set up, can be targeted to specific groups, and involves less competition than other forms of advertising. Let’s explore the various types of email marketing and their different uses.
There are four different types of email marketing:
– Promotional emails: These emails are used to promote a company’s products or services.
– Transactional emails: These emails are used to keep in touch with customers about their orders or purchases.
– Relationship building emails: These emails are designed to build relationships with customers by providing them with the information they would find interesting.
– Customer service emails: These emails are used when a customer has an issue that needs resolving.
Marketing platforms come in a variety of different shapes and sizes. There’s no one size fits all. So, with that in mind, here are six questions to ask yourself when deciding which marketing platform is best for your needs:
- Can you create high-quality landing pages with ease?
- Is it possible to make GDPR compliant opt-in forms?
- Is the builder drag and drop or code-free when using it? – especially if you are a beginner
- Is the pricing plans cost-effective and affordable?
- Can you create marketing automation funnels? (This is when you can map out an entire email sequence and be able to schedule your emails in advance).
- Can you make high-quality sale funnels?
The email marketing software I would recommend that answers all the above questions and more is GetResponse. They are not only affordable but have an extremely user-friendly interface that is perfect for anyone.
GetResponse is packed with cool features and they even have a website builder built into their software.
If you are interested in giving GetResponse a try but aren’t convinced then you can always read my GetResponse review here.
Don’t Forget GDPR
GDPR stands for General Data Protection Regulation and it’s a new set of regulations designed to protect the privacy of EU citizens. It came into effect on May 25th, 2018 and it applies to all companies that process personal data within the European Union.
Email addresses count as personal data and this is why you would need to collect consent for the processing of that data.
You would need to keep a record of those consents in case the authorities ask you to prove the consent for email addresses given.
This is done by your readers who want to join your email list. They need to check a box that tells them they’ve given consent for their data to be stored.
Not providing proof of consent will result in hefty fines as you are not compliant with current laws.
Lucky with GetResponse you can create high-quality opt-in forms with a few clicks of a button and the best part is they are GDPR compliant.
With GetResponses opt-in forms you can create consent fields where your email subscribers can check a box to consent to join your email list and those consents are kept within your GetResponse dashboard.
Disclaimer: I am not a lawyer and this is not and by no means any legal advice. I would recommend you seek legal counsel if there is anything you don’t understand. This article is for informational purposes only.
I know what are you thinking, how do I keep my website GDPR compliant when you are not a lawyer and this process seems difficult and you are not sure what to do. Thankfully many companies can help make sure you are compliant.
Since the law came out I started using Iubenda as they have everything you need to make your website compliant with all their policies being written by professional European Lawyers. They are also not very expensive and constantly update their policies so your website will always be compliant.
If you are interested in Iubenda but need more information then I can suggest reading my Iubenda review.
How to Write a Compelling Call-To-Actions in Your Emails?
A call-to-action is a statement that asks readers to take a specific action. It’s the most important part of any email marketing campaign because it is the final destination for your readers.
There are many different types of calls-to-actions, but this article will focus on two: the CTA button and the CTA text.
There are three main things to keep in mind when writing a call-to-action:
1) Be clear about what you want them to do
When writing be sure to be clear about what you want to write and your desired outcome.
As a writer, it is your responsibility to be clear and concise about what you want to write and the outcome. It is hard for an editor, who has limited time and resources, to make sense of a poorly written article. This can lead to editing errors and delays in publishing which can cause your readers to lose interest in your content.
The use of AI writing assistants can lead to a decrease in editing errors and delays in publishing. AI writing assistants can produce text in a variety of formats such as blog posts, social media posts, articles, emails & more at a fraction of the cost.
For many years, copywriters have been using tools such as Microsoft Word to produce original content.
AI writing assistants are changing the world of copywriting. These writing assistants can understand the structure of language and create original, creative content in no time.
AI writing assistants such as Rytr are helping copywriters save time and energy by producing original content quickly. Far from being a new invention, these AI have been around for a while and are becoming increasingly popular at work. Aside from being time-saving, their text writing services are also cost-efficient.
2) If you want to entice prospects to act on your offers, incentivize them.
When you’re starting in the business world, it’s important to know the difference between soft and hard prospects. Understanding the distinction can help you more effectively market your products, services, and content. To develop an effective marketing strategy for your business, start by dividing your potential customer base into two categories: soft prospects and hard prospects.
Soft prospects are people who have shown interest in what you have to offer but haven’t bought anything yet. Hard prospects are people who have bought from you before and will buy from you again.
3) Give them a deadline and limited time offer that counts down.
People are always looking for ways to make the most of their time, and these limited-time offers are the perfect way to do it. These offers are often related to an event or holiday that is coming up, like Christmas. As time goes on, the reader has less time to take action. When there is only one day left before they miss out on this opportunity, it becomes more urgent than ever.
One of the challenges that many people have is getting people to do what you want them to do when you need them to, but they are either too busy, will make excuses, and push the task off until later, or they just won’t do it at all.
A Quick Guide on How To Keep Your Audience Interested With Engaging Content
There are a number of things that you need to keep in mind while creating engaging content.
First of all, you need to understand your audience. What do they want? What do they care about? How can you make them feel something?
Secondly, you need to know how to write content that is not only informative but also entertaining and emotional.
Moreover, it is important to create content that is easy to read and has a lot of white space for the reader’s eye not to get lost.
Lastly, your content needs to be consistent with your brand voice and tone of voice.
You want customers to instantly know who has sent them the message without even reading it.
If you’re like most marketers, you’re probably producing content faster than ever before. That’s why it’s important to take a step back and analyze all of your content. What are you saying? What are you selling?
Remember that quality content comes with time. Try not to get lazy with your writing, making an effort to post something new on your blog or website can be beneficial for all kinds of reasons.
You might need to update your blog content often, or the text might get out of date and less interesting. If you don’t, readers will grow bored and stop coming back.
Audience Research, Management And List Managers
Audience research and management are an important part of any email campaign. It helps the marketer create a more effective message by understanding who their target audience is and what they want to hear from them.
The more we know about our audience, the more we can tailor our message to them and increase the likelihood that they will engage with it.
To create a successful marketing campaign, you must understand your audience and tailor your message accordingly. This means understanding what the customer wants and needs, not just what they say they want. This can be achieved by conducting qualitative research such as focus groups or interviews, or alternatively through surveys and questionnaires.
The role of the list manager is to make sure that the company’s customer database is up to date and accurate. They also create and maintain a list of prospects and leads.
Sending Better Strategic Emails And Importance Of KPI’s
Strategic emails are about pitching to your audience, not selling. They are about providing value and building relationships.
I will cover the basics of how to send better strategic emails to your audience, so you can start building relationships with them.
The first step is to understand what kind of relationship you want with your audience.
What kind of content do they enjoy? What interests them? What problems do they have that you can solve for them?
Once you know this, then it’s time to start sending them relevant information that will help them achieve their goals or solve their problems.
For example, if someone is looking for a vacation spot in Florida, then send them an article on what makes Florida one of the best vacation spots in America!
Key Performance Indicators (KPIs) are used to measure the performance of a company and its employees. Setting KPIs is an important process that can be done by the management team.
How do you set KPIs that matter to your company and its customers?
Setting key performance indicators (KPIs) can be daunting. There is a lot to consider and it can feel like a never-ending process.
The first step is to identify what KPIs are measurable for your company.
The second step is to identify what KPIs are measurable for your customers.
The third step is to identify which KPI should be prioritized and communicated with the management team. Once this has been done, it’s time to set up a system where performance can be measured against these indicators regularly.
5 Common Email Marketing Mistakes and How to Avoid Them
1. Don’t forget to send valuable content!
Today’s content marketers and SEO experts know that the key to effective marketing is to produce and deliver high-quality content. But, while copywriters are busy producing content, they often forget the most important part of the process which is distribution.
2. A call-to-action (CTA) is crucial.
A call-to-action is crucial to any marketing campaign. CTAs are the final step in the customer’s journey, and they should be effective at closing the deal. There are many types of CTAs, and each one should be tailored to the customer you’re trying to reach.
3. Using Irrelevant Subject Lines
Irrelevant subject lines are a common mistake that many marketers make. Irrelevant subject lines can lead to potential customers not opening your email and can even damage your brand’s reputation.
4. Being Unclear with What You Want from Readers
Readers often want to know if the author is talking to them or not. By being unclear about your intention, you are leaving it up to them to figure out what you are trying to communicate. This makes it difficult for the reader and forces them to engage in a lot of backtracking to understand what you are trying to say.
5. Failing to Personalize Messages for a Better Experience
Research has shown that not personalizing messages can result in a worse customer experience. People often get frustrated when they get generic messages like “Hello John” or “Hi, what’s your name?” and want their email addressed to them by name. They’re more likely to reply and stay loyal to the company if they hear back from them on a personal level.
5 Proven Ways To Increase Email Marketing Success
1. Recruit a Winning Team for Your Campaigns
It’s important to have a strong team on your side when you’re running a campaign. This includes content writers, designers, and more. However, it can be difficult to find these people and convince them to work with your company.
2. Create a Unique Inbox Experience
Your inbox can be a powerful tool if you know how to use it. Why not make the most of your inbox and turn it into a customer support center? Add features like a chatbot to provide customer service, or a calendar to keep track of upcoming events.
3. Create Engaging Subject Lines for Higher Open Rates
Email marketing is a popular form of digital marketing. However, marketers can’t always rely on the power of their content alone to get people to open their emails. One way marketers can make sure they’re getting more opens is by crafting subject lines that are captivating and make people want to know what’s inside the email.
4. Create a Powerful Call-to-Action Text That Compels Readers To Act
In the digital age, marketers need to have a call-to-action text that compels readers to take action. It’s a good idea to keep your call-to-action text concise and straightforward. Let readers know whatís in it for them and how they can take advantage of your offer.
5. Optimize Your Emails For Mobile Devices And Screens
Emails are the primary form of communication for many companies, and with the rise in mobile devices, optimizing your emails for different screen sizes is now as important as ever.
Another reason, why it’s important to make your emails mobile-friendly is due to the increase in mobile conversions. The more advanced phones get they are starting to become like computers and soon more and more conversions will happen on mobile devices.
Using AI Tools to Create Better Emails Faster?
Email marketing is one of the most popular techniques used by businesses to generate leads and promote their products.
This paragraph will give you a brief overview of how AI tools can be used to create better emails faster.
The first step towards optimizing your email marketing campaign is segmentation. Segmentation helps you to identify and target specific groups of people who are more likely to take the desired actions.
For instance, if you want more people to sign up for your product, then you can segment your email list based on those who have already signed up for your product and those who have not yet signed up for it.
You can also use artificial intelligence tools such as Mad Mimi’s AI engine as well as GetResponse, which automatically segments lists based on past behavior and predicts which content will perform best with each group.
What is the Future of Email Marketing With AI’s Involvement And What are the Obstacles We Might Encounter?
AI has been making waves in the email marketing space and it is not going away anytime soon. The future holds great promise for email marketing with AI’s involvement.
The obstacles that we might encounter are privacy and security issues, lack of data to train algorithms, and the need to create a better user experience.
Email marketing remains one of the most popular channels for marketers to use when they want to reach their target audience. However, it is also one of the channels that have been slowest to adopt new technology such as AI and automation.
There are many reasons why a business might not want to integrate AI into its operation. The most common reason is a fear of the unknown as it’s hard to know what the outcome of AI will be for businesses and there are concerns about job losses.
Email marketing is an excellent way to create relationships with your customers.
Emails are highly personal and provide the opportunity to provide interesting, informative, and engaging content.
Allowing you to offer promotions or other value-added services that may benefit the customer.
It’s low-cost for businesses to email their customers which makes it a very cost-effective tool in your marketing arsenal.
I hope by reading this article you now know how email marketing works and know more than you did before you started reading.