Any online business owner who has had their businesses for many years will tell you that email marketing is one of the main monetization tools that convert better than anything else.
Automating your email marketing strategy with GetResponse will allow you to retarget your current email subscribers. It will also help you to understand the actions your newsletter subscribers take so you can change your marketing strategy to best suit their needs.
You might be asking yourself, how???
Don’t worry, in this article, I will be explaining all about GetResponse and how this tool can help you grow your business.
So, let’s get started…
Table of Contents
- About GetResponse
- Who would benefit from using GetResponse
- All the features GetResponse offers to build, grow and automate your email list
- Frequently asked questions
- Pros and cons
This autoresponse business is one of the top email marketing software in the world.
The company was first launched in 1997 by Simon Grabowski. A year later he opened their first office in Poland.
The company continued to grow year after year and each year they added features including smart autoresponder and released 150 email templates to their software. But it didn’t stop there, in 2009 GetResponse went global.
They now have over 350,000 businesses using their all-in-one platform in 183 countries. Not to mention their platform is available in 27 languages, some including Polish and even Russian.
Who would benefit from using GetResponse
GetResponse is a fantastic all-around software that helps you to generate leads, engage with your customers in a variety of different ways, work from home, grow and increase your online sales and sell your knowledge.
This software can be used by anyone who is an entrepreneur, online or market manager, website owner, or even a medium to large company.
No matter what your career, if you use forms, ads, sell a product or service, or even teach GetResponse is the software you need. The features which I explain below are of high quality, functional, user friendly, easy to implement, and time-efficient.
All the features GetResponse offers to build, grow and automate your email list
There are 8 integrated features you can use in GetResponse to help you run your online campaigns successfully:
Email creator – You can easily create emails that look professional with their built-in drag and drop system for any device along with being able to edit your images by cropping, filtering, or changing the text and color.
They have a wide range of over 5000 free images, gifs, and social media features to choose from.
It’s super easy to set up and schedule your emails by selecting the fields for the email address and recipients, email subject, a preview of the email, and whether you would like to send it immediately or schedule it to be sent later.
They also have a wide range of free email templates to choose from that you can customize to your liking according to your business. Your emails can also be mobile optimized by hiding sections or elements of your email not to show on mobile which will help you generate higher conversions.
With GetResponse’s world-class email marketing technology, your emails will not be sent to any spam folders and only sent to your recipient’s inboxes.
Your emails can also be set at a specific time when you think your audience will most likely see and read your emails by using their perfect timing tool.
For all your international audiences, you can set the time travel delivery method which will send your emails to your recipients according to their specific local time.
Another great feature with email creators is you can deliver personalized experiences by generating email content around your customer’s interests.
You can optimize and analyze your email campaigns with A/B testing, monitor clicks, connect your emails to google analytics, and use GetResponse spam check to make sure your emails are being sent to your customer’s inboxes.
Email autoresponders – This feature allows you to set a time, or event for your emails to be sent out automatically.
Once you have created your email or emails with the email creator, you can then automate the journey your emails should go on. This helps you with time management as you can pre-prepare emails in advance and then schedule them to go out based on the time and date you have set.
You also have a setting where you can retarget customers who either didn’t open the email within a time period or who opened the email but did not read it. This will help you increase conversions.
If you are a blogger who continually publishes new blog articles, you can have them sent automatically to your customers as soon as you publish as well as automatically have them shared on Facebook and Twitter.
Email analytics – Receive data on your email performance.
Here you can track real-time activity such as click-through rates, device popularity and even compare email campaigns side by side. Website tracking helps to keep track of your sales, sign-ups as well as how many of your visitors came from a link in your email.
Monitoring your customers is important to know which action to take and what content to write.
This is why having subscription statistics is so useful. You can see your daily or monthly average, popular subscription rates, and the location of your audience.
Sending targeted follow-up content to those of your customers who clicked or opened a specific email or link helps to grow your sales.
On the other hand for the customers who didn’t open their email, you can retarget those customers by changing the subject line and resending the email all with just one click.
This is highly effective because this way you don’t miss out on leads.
Email list builder – This allows you to target and personalize your forever-growing email list.
Several functionalities come with this such as a single opt-in where you can upload contact lists and data fields to group together.
Create contact segments by assigning tags and scores, obtain and manage data consents from your subscribers on what they would like to receive and the use of surveys helps you to learn more about your customer’s preferences.
Transactional Email Service – This allows you to send notifications to your customers to keep them up to date with their purchases.
You can send a reminder email to customers who didn’t complete their orders and abandoned their carts. This helps you convert more customers.
Monitor and analyze your email statistics and change certain campaigns that might not be converting as well as you would like.
Looking to sell a product online quicker and reach those sales. This is the ultimate sales funnel software machine creator to do just that.
With a conversion funnel, you can have a single opt-in funnel that helps to capture any new leads you might receive on your landing pages.
In exchange for email addresses, you can share valuable content known as lead magnet funnels.
You can also use the sales funnels to help promote, sell, and deliver your products more effectively and efficiently.
Last but not least you can use webinar funnels. This enables you to earn money by providing free or paid webinars you have created and build those all-important business relationships you need and spread your knowledge on a particular niche or subject.
3.Landing Page Builder
Simple, easy, and quick to do. Build amazing professional-looking landing pages to help convert your traffic and leads.
These landing pages will help you grow your email lists. You are also able to add products and services to your pages with a ready-made convenient sales funnel and/or promote those webinars you created.
4.Marketing Automation Builder
This drag-and-drop visual marketing builder will help you to automate the ideal customer journey for greater conversions.
The setup process is user-friendly and easy to do. You can save time and resources by creating a process called workflows for your campaigns.
Sending automated emails helps you to capture and convert new leads that would have been lost.
As it’s so simple and time-saving you will be able to sell more products from the abandoned cart reminder emails with far less effort.
Using the customer data you have access to will allow you to attach personal messages to make your customer feel important and valued.
5.Website Push Notification
This feature helps to bring people back to your website. It’s known that returning visitors convert better than first-time visitors so it’s important to keep your visitors engaged.
To gain essential growth in your marketing strategy, web push notifications are essential and there is no limit to the number of notifications you can send to your customers.
If you are someone who loves to teach, create seminars, or online classes to share with your customers then this webinar builder GetResponse has is just for you.
It allows you to host unlimited webinars with space for up to 1000 live attendees.
You can also share your webinar with two additional presenters if you wish and best of all, you can store all your webinar recordings for up to 20 hours.
Signup forms like that for your newsletter are super easy to do with the GetResponse drag and drop built-in feature. You can embed the form you created in the top bar, sidebar, footer, or anywhere you choose on your website.
You can also create popup forms and decide when and where they should pop up to help you with your conversion rates.
If you are new and just getting started, GetResponse will host your form on your behalf and all you need to do is share the link, and best of all, the forms can be integrated with WordPress and many other online platforms.
8.Online Ad Creator
This allows you to create built-in ads for your emails. These could be Facebook, Google, or even social media ads.
These paid targeted ads will help you to target your current subscribers and optimize the content they enjoy. Find and target people who have similar interests to your current customers.
You can also retarget those who left your landing page and did not convert with relevant ads.
If you are trying to sell and promote your own product or service, you can run targeted ads that specifically advertise your product or services.
GetResponse offers 4 pricing plans that can either be paid monthly, yearly or every 2 years. GetResponse also offers a free 30 day trial of their Basic, Plus or Professional plans, no credit card required.
Basic – This allows you to send emails and build a contact list. Some of the features included in this plan are email marketing, autoresponders, unlimited landing pages, unlimited automation templates and more.
Plus – Generate Leads, sell products and grow profits. You get all the features offered in the basic plan with additional features including automation builder up to 5 workflows, webinars with max of 100 attendees and more.
Professional – Optimise your results with pro automation and integration. You will get everything in the plus plan with additional features including unlimited automation builder, web push notifications, paid webinars and more.
Max – Evolve your marketing with an advanced platform. Once again you get everything that comes in the pro plan with additional features, some including transactional emails, dedicated support, account migration support and more.
All their pricing plans have the option to choose your list size starting from 1000 up to 100 000.
View GetResponse detailed pricing plans and start optimising your income through email marketing in an easier and more efficient way.
Frequently asked questions
Q.Does GetResponse forms come with GDPR integration? Answer: Yes, you can create and manage consent fields that you can add to your forms to keep them GDPR compliant.
Q.Is GetResponse compatible with all devices? Answer: Yes, GetResponse is compatible with IOS and Android.
Q.Does GetResponse offer a free trial and what does the free trial include? Answer: Yes, you have the option to try GetResponse for free for 30 days without having to give any credit card details. Each plan comes with a free trial, so it’s up to you which plan you decide to try.
Pros and cons
1.The drag and drop features make this tool user-friendly.
2.There are many types of forms you can create all in one tool.
3.There are many already customized templates to choose from so if you are unfamiliar with the layout of how you want your forms to look, the templates are great.
4.The help center and staff are friendly and available 24/7 through their live chat.
1.The only thing worth mentioning is that the automation builder which is the feature where you are able to create workflows for your emails doesn’t come with the basic plan.
GetResponse has all your online form-building features under one tool. It’s convenient, time-efficient, cost-effective, and best of all user friendly.
Increasing your sales and conversion rates is the ultimate goal to making money online and by using GetResponse, you will be giving yourself that extra advantage over your competitors.
Retargeting, personalizing, and having the ability to be able to know exactly what your visitors are doing with the emails you send them is important so that you can optimize and create content around their interests.
Start using GetResponse today and see how your conversion rates increase.