How Important Are Page Views For A Website?

Page views for a website are a great way to measure how successful an online business is.

Making money online doesn’t just come from writing articles. Content creation is essential and helps you drive traffic, but it’s not the only key aspect of making money online.

f you find yourself struggling with traffic or spending money on campaigns that are not converting, it would be worth your time to review your website metrics.

Continue reading to find out what are page views on a website, why you need to pay attention to them, and what they do for your business.

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Table of Contents

What Are Page Views?

Page views are a metric that measures the number of times a web page has been loaded by a user.

The term is used to measure the popularity of web pages and expresses the average over time. Page views also measure the success of advertising campaigns since advertisers pay based on the number of impressions delivered.

Page impressions vs pageviews: A page impression is the number of times your website has been loaded. A page view is the number of times your website has been loaded AND a specific point on the page has been scrolled to.

Page views for a website are a key part of your website metrics. They show the results of potential customers that will boost your sales, commissions, and rankings.

Let’s say, you own a website and spent hours writing a review article about “Different Types Of Wall Paints”. Months go by, and you’d like to know how many of your readers have viewed or refreshed that article.

To view the metrics for this article, you would need to have an analytics tool connected to your website.

There are a lot of analytics tools, but Google Analytics will be the cheapest in most cases. It’s also relatively simple to use and will give you most of what you need.

Now is the best time to switch to Google Analytics 4 (GA4) and take advantage of the newest features. The previous generation of features for Universal Analytics (UA), including all types of properties, will expire in 2023.

When setting up Google Analytics for the first time, use GA4. This way, you don’t have to worry about switching. Check out Google’s help centre page for more information.

If you don’t have a Google Analytics account, you will have no data collected to be able to interpret the traffic on your website and this could prevent you from making that website successful.

On a side note, Google Analytics is also great for monitoring other data points linked to your website.

Useful metrics offered that you would be able to see, are how many new and returning users you have, the geographical locations of those users, and what social media platforms (Google Search, Instagram, Twitter, etc) you are getting your users from.

The benefits of using Google Analytics go far beyond just the importance of viewing your page views for a website.

If you do not want to use Google Analytics as your tracking software, there are many paid tools available such as Fathom Analytics. They are GDPR compliant and offer a more secure solution for tracking and storing data. You may find our page Fathom Analytics Review helpful.

Don’t Ignore Page Views

Page views in digital marketing are very important. They help you see which posts are performing well and the ones people like the most.

Continuing with the previous example, with the review on “Different Types Of Wall Paint”. If this page has a lot of total pageviews but not enough purchases, this will lead to no real sales. These are metrics you will want to look into and find out why these numbers are so different.

– It can be that the review is not effective on that particular product because of the writing style.

– The review might not have enough detailed information about the product and has left readers with more questions than answers.

– It can be that the links on your page are broken. These links will then not be sending your customer to the correct product landing page to make the purchase.

There are many reasons why articles may not perform comparably to each other. Go back and look for what sets an article apart when it comes to performance in page views for a website.

Analytics helps you improve what is and isn’t working and how to increase pageviews. This is why pageviews are important.

How Do Page Views Help A Website?

The whole point of writing blog posts is to have them read by people. The more page views you get, the more money you are likely to make.

Stay in the know with your audience and keep giving them more content about the topics that interest them most. This helps your website grow and gain a larger target audience which increases your likes, comments, and shares on social media.

Page views also influence how your website ranks on Google. If you have a lot of people on your site, Google will rank it higher.

When someone searches on Google and you have an article that provides information on that topic as well as a high number of page views count, then it’s more likely that Google will push your article to the first page for that result.

This is exactly what you should be aiming to achieve with your website. Make sure your website is seen by potential customers and is shown on the first page of search engines.

Think about it, how many times do you search on the second, third, or even fourth page of Google’s search results when looking for information?

Google will always credit websites that offer helpful and informative information. Your SEO efforts will be more effective in bringing higher page views and rankings, which will boost your sales.

What Happens If You Have A Low Page Views Count?

Without a targeted audience consistently viewing your website, you will be missing out on sales which you need to make money online.

The last thing you want is to be putting hours into creating great informative articles or reviews only for nobody to be reading them. A lack of page views will make your work and rankings go down and people will simply not be viewing and reading your work.

Low levels of traffic and page views will not only affect your commissions but also affect your chances of readers joining your email list and later on getting a sale through your automated emails.

This will affect your income as there are not enough people reading your posts, clicking your links, and making a purchase. Ultimately the two main reasons anybody creates a website online is to firstly provide helpful information while generating an income.

Conclusion

The main takeaway from this article is that you should pay attention to the number of page views your website generates.

Think about it: if you generate lots of traffic, pages will rank higher on search engines and you’ll make more sales that can help with growth.

If you get fewer page views, however, a lower ranking on search engines can mean fewer sales. So you have to generate more page views to make up the difference.

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