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The GDPR (General Data Protection Regulation) is a new European Union law that has been put in place to give people more control over their personal data.
This regulation will affect all companies who have customers in the EU, regardless of where they are based.
While GDPR compliance may seem like an impossible task, it is not as hard as you might think.
Disclaimer: I am not a lawyer and this is not and in no means any legal advice. I would recommend you seek legal counsel if there is anything you don’t understand. This article is for informational purposes only.
Table of Contents
- What Is GDPR And What Does It Mean For Your Business?
- Does Email Marketing Change Now With GDPR?
- How To Make Your Email Marketing GDPR Compliant?
- Your Emails Need An Unsubscribe Link?
- What Email Automation Software Do You Need To Be GDPR Compliant?
- Bonus Tips In Addition To Making Your Emails GDPR Compliant
- Final Thoughts
What Is GDPR And What Does It Mean For Your Business?
GDPR is the new European Union privacy law that came into effect on May 25, 2018. GDPR will change the way companies collect and store data from their customers.
The General Data Protection Regulation (GDPR) is a new set of regulations aimed at protecting personal data in the European Union.
Every company that collects or processes the personal data of EU citizens must comply with GDPR.
The regulation provides a harmonized set of rules across all member states, which means companies no longer need to comply with 28 different sets of national laws.
The regulation requires companies to implement appropriate technical and organizational measures.
GDPR will change the way companies collect and store data from their customers.
Does Email Marketing Change Now With GDPR?
This new law will change the way marketers send emails.
The GDPR states that marketers need explicit consent to send emails.
This means that you can no longer have a pre-checked box on your website to sign up for an email list or have an opt-out option in your email footer.
Marketers must be able to provide proof that the subscriber has given consent for them to send marketing messages via email if they are going to continue sending emails.
How To Make Your Email Marketing GDPR Compliant?
Organizations that violate the GDPR regulation can be fined up to 4% of annual global turnover or €20 million (whichever is greater).
For an email marketer to be GDPR compliant you would need to do the following 3 steps:
Opt-in permission rules mean that whoever signs up to your email list would need to agree to opt into your email list by checking a box of consent.
You need to record proof of consent through a storing system, which I will explain how you can do this easily with my number 1 recommended auto-response software.
Your email list subscribers have the right to ask for their personal information to be completely removed and it’s your responsibility to fulfill that request.
Your Emails Need An Unsubscribe Link?
An unsubscribe link is a button that allows the user to stop receiving emails from your company. This is a MUST if you want to comply with the CAN-SPAM act.
The CAN-SPAM Act was enacted in 2003 and it was made to prevent spamming and unsolicited email messages.
It requires that an unsubscribe link be present on all emails sent out by businesses to comply with the law.
If you are emailing your customers, you must provide an unsubscribe link in the footer of all emails sent.
Please note: an unsubscribe link can be placed in a variety of places.
What Email Automation Software Do You Need To Be GDPR Compliant?
The best email automation software for GDPR compliance is GetResponse. This email marketing software allows you to add fields for consent and unsubscribe links to your emails so that you can be compliant with the GDPR law and CAN-SPAM Act.
GetResponse allows you to record the consents given from your email list subscribers to prove to the authorities if need be that you are compliant with GDPR.
This is done through their consent fields which are easy to set up as the GetResponse interface is completely code free and a drag and drop system.
GetResponse is also affordable and allows you to do everything you need to do to have a successful email campaign for your business no matter the size.
GetResponse also offers a free account for their users who want to get started using their software without having to pay straight away.
This is a great way to test the GetResponse interface, see how powerful their software is, and then upgrade your subscription to a paid plan once your email list grows.
Bonus Tips In Addition To Making Your Emails GDPR Compliant
In addition to making your email marketing compliant, you also need to make sure that your website is compliant with GDPR.
You would need the following to make your website compliant:
You would also need a Terms and Conditions page that you can also get from Iubenda.
Make sure you have a consent solution on your website which allows you to collect and record consents from every visitor on your website who has to consent to you tracking them with google analytics or showing them google AdSense ads.
I would recommend you use Cookiebot for this as you are also going to need a cookie declaration page on your website which shows all the cookies you are using on your website and the purpose for using them that Cookiebot will give you.
You would need to do all of the following things listed above to be 100 percent compliant with GDPR laws and regulations as without being compliant you are at risk of heavy fines if caught not following these laws.
I always believe it’s important to be safer than sorry, so it’s best to be aligned with the law.
After reading this article, I hope that you now understand how to comply with GDPR and align your email marketing with current regulations.
I hope that you can see that making your email marketing GDPR compliant is not as difficult as you might think if you have access to the right knowledge or information.