Do you run a WordPress website and have emails sent through an online form? Have you ever thought about keeping a record of those email logs you are sending?
Are you aware of the number of emails you send per day? Equally, do you know what percentage of those emails are opened? What links in those emails led to visits to your site or how many clicks on a link happened after an email was opened?
In this article, you will understand how to record email logs through the WP Mail SMTP plugin. Also, all the benefits you get when sending emails from your website.
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Why Should I Enable And Record Email Logs?
You might be thinking to yourself but why would I need to keep a record of my sent email logs? What would be the purpose of having these records to begin with?
Well, let me ask you this, do you have forms on your website?
Hopefully, you answered yes because as we all know having an email list is a vital part of a website. It’s a great way to let your visitors know about upcoming projects, information, promotions and so much more.
Knowing how many emails your site sends out, just isn’t enough information. I mean have you ever thought about whether your subscriber received your email? How would you know if they did or didn’t if you don’t have any logs on that email?
Without logging and keeping track of all your sent emails through the WP Mail SMTP plugin, you lose a lot of this valuable information. Not to mention possible leads which could turn into revenue.
Auto-logging email notifications is an easy way to stay on top of leads. Simply assign the notification for any new form submission to the member of your team who handles such tasks. This way you’ll never miss another lead again.
The information of who else has received your email, if they have received it or not, and whether the email failed to send gives a clearer understanding of the process.
This is also helpful if a subscriber contacts you asking why they have not received your email after filling out the form on your website.
The WP Mail SMTP plugin logs all your sent emails meaning, you would understand the status of that particular email and respond accordingly.
Imagine if you don’t have your sent emails logged, what would you reply to that subscriber?
Another great reason for enabling email logs is knowing your sent emails are being sent to the correct recipient.
All this extra detailed information will help you to increase your sales revenue. With WP Mail SMTP, you’ll not only be able to track the number of emails sent out but also how popular your website is at different times during the day.
If a person signs up to your form at, say 9 am when they’re often on a break from work, then you know those are the best hours to run promotional campaigns.
Not just that, but what day of the week your subscribers typically open your emails is also an indicator of which day you should send them content.
This information along with the other analytics data you hopefully are using can greatly help to increase your sales through your sent emails.
Keeping track of this information in a neat and organized manner as well as saving you precious time and energy trying to find your sent email details manually.
Guide To Installing, Activating, and Enabling the WP Mail SMTP plugin
Now that we have gone through why you should enable the WP Mail SMTP plugin on your website, let’s dive into how you do just that.
1. Start by creating a WP Mail SMTP account here.
2. Once you have created your account, click the “Downloads” tab in your dashboard followed by clicking the orange button “Download WP Mail SMTP”. This will save a zipped file of the WP Mail SMTP plugin on your pc.
Now, that you have downloaded and saved the zip file on your pc, you are going to need to upload the plugin:
1. Login to your WordPress dashboard.
2. Navigate to the Plugins section and click “Add New”
3. Next to “Add Plugins” click “Upload Plugin”. You will have the option to either drag and drop your file or if you prefer click “Choose File”. Select the zipped WP Mail SMTP file you saved earlier.
4. Once you have uploaded your zipped file, click “Install Now”
5. When the plugin is done installing, click “Activate Plugin”.
You can now go ahead and enable the WordPress email logs:
1. In your WordPress dashboard navigate to the WP Mail SMTP plugin on the left menu, and click “Settings”
2. Now click the “Email Log” tab
3. On this page, you will see an option called “Enable Log”. Click the small box to enable and keep a record of every email you send from your site.
There is a small description of the details recorded in each WordPress email you send out.
These details recorded include Email Status, Date and Time the email was sent, Subject Line, Recipient Email Addresses, Form Email, The number of attachments, Mail options used as well as additional content such as content type.
4. You will notice once you have enabled logs, a second option below will appear named “Log Email Content”. This setting stores the content from the emails you send out. Remember this content is stored as plain text in your database, not encrypted code. This setting is optional and up to personal choice.
Side Note: You do not need the “Log Email Content” enabled to keep a record of the emails you send out, it’s only if you would like to store the content of your sent emails.
5. Now, click “Save Settings”
6. To view your email logs, click the “WP Mail SMTP” tab on the left menu of your dashboard, and then under settings click “Email Logs”. Here you will see a list of all your emails starting with your most recently sent email.
7. To view more details about a specific email, just click the subject and a page with the additional details will appear for that email log you selected.
Well done, you have successfully downloaded, uploaded, activated, and enabled email logs using the WP Mail SMTP Plugin.
Keep up with your email logs for a better understanding of what’s being sent and what responses you’re getting. You’ll save time and find it easier to keep track of everything.
So, why not give the WP Mail SMTP Plugin a try and see how effective, time-saving, and profitable it will be to your business.
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