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Video has become the most important form of communication on social media. 93% of marketers use video to grow their business.
But what exactly does video content marketing mean? And how do you go about using it to increase traffic?
We have answers to these questions and more in our comprehensive guide on how to use video content marketing to increase traffic.
So, if you are looking to boost your website traffic, read on to discover how you can do just that with video marketing.
Table of Contents
What is Video Marketing Content And Why Is It Important?
Video marketing content is a vital part of any marketing strategy, but it is important to know what you’re doing before you start.
Now with almost everything being done on the internet, video content has become an integral part of any marketing strategy.
However, with the abundance of videos on these social media platforms and the ever-increasing competition for people’s attention, it can be difficult to stand out from the crowd.
Yet, when features like increased customer engagement, sales, conversion rates, brand awareness, traffic, and high click-through rates, are considered, it’s clear that videos for marketing are one of the most effective tools at your disposal.
If you create well-organized, clear, and helpful content for your videos, you too can use videos for marketing as a valuable tool to benefit and grow your business.
Video marketing is a type of marketing that uses video content to promote products and services. It can be used as a way to attract potential customers, educate them about a product or service, and build trust.
Video marketing is the most popular form of online marketing because it has been proven to be one of the most efficient ways to get your message across.
It’s also one of the cheapest ways to advertise, making it an excellent option for small businesses and start-ups that are on a budget.
One important thing to note is that creating video marketing for small businesses can be just as effective as for large corporations.
Often small businesses benefit the most from content created through video marketing. The truth is that if you’re a beginner in digital marketing, you can always take advantage of the opportunity. Just do it right!
How to Create a Video Marketing Strategy That Works For Your Business?
When you decide to add video marketing content to your business, you need a plan.
When you’re making a marketing video strategy for your business, you should start with the who, what, how, and where of your plan. This will be like your blueprint and give you an idea of the best way to organize everything you want to create.
Who Are You Marketing To? This is the most important question you will ask before you start any marketing video strategy.
This is where you’ll identify who your target audience is and what they’re looking for.
For example, if your company makes an app that helps people learn how to cook, most of your targeted audience would include people who love to cook or want to learn how to cook.
Once you know your audience, the type of videos you create depends on many factors – including the content, style, and what your product or service is used for.
You could do voice-overs, screencasts often called screen recordings or animation tutorials.
Now, I know what you might be thinking. Many people don’t do videos because they don’t feel comfortable putting themselves online.
If you are that person, you shouldn’t have to worry about that.
You can easily create voice-over videos which have been shown to do very well. People who are watching videos especially if it’s educational and informative are watching them to learn something.
If you are going to do voice-over videos, you need to make sure the content you are presenting is useful and interesting.
You will have to use some of your natural personality through your voice to hold the viewer’s attention unlike those who are showing their face.
If your videos are not engaging, people will stop watching regardless of the great content you have. This leaves room for competitors to reach your audience and convert those viewers into customers.
Now you have to make sure you are creating a video that is suitable for your targeted audience. Keep your video detailed but not too long, a time range of 10-25minutes is usually best.
Don’t drag out your videos just for the sake of making them longer, when you start repeating yourself is when you will lose that engagement.
Instead, create videos that are valuable for your target market and your content can be explained in the exact amount of time needed to explain a product or how-to guide.
The key is to make sure that you are providing value and teaching new information in a way that will be memorable or educational.
For example, if you are a web designer, your videos could be short how-to videos on how to optimize your website for SEO or create a simple design that will increase conversion rates.
You should also think about the structure of your video, from the introduction to the conclusion, and include where your call-to-action is. Your topic should be clear from the title, description, and throughout the actual content of your video.
When you’re sitting down to film your video, there are a few things you should keep in mind to help with the quality and editing of your video later on:
1) Use a tripod or a steady surface. If you are filming yourself, this will make sure that your video doesn’t shake and the footage is more fluid and stable.
2) One of the most common mistakes with videos is having an unclear or low-quality video. Make sure that your face is in focus, close up to the camera, and center for the entire duration of your video.
This way, you’ll look more professional and viewers will be able to understand what you’re saying or presenting more easily.
3) Avoid filming in low light conditions. Filming in low light conditions can affect the quality of the video. If you are filming your video indoors, make sure to turn on all the lights.
Filming outside at night? Bring along a portable light or a tripod with a built-in light.
4) Consider your environment. When you film your video, you’ll want to consider what is around you and how it will be recorded.
If there are windows in the room, for example, don’t film with other people walking by or close to the window. This could result in a distracting background noise that takes away from your video.
5) For a video background, it’s important to keep in mind what your video will be focused on and how it will look. It’s a good idea to invest in a green screen so that you can change the background of the recording easily.
Top Tip: There are many copyright protection software solutions available, but if you want to avoid using any software at all, the most effective tactic is to place a watermark with your logo in your videos.
Having a video marketing strategy with the tips mentioned above will lead to you making marketing videos that will convert well and be a valuable asset for your business.
What Are The Best Tools For Creating Video Content?
Now, that you have a video marketing strategy you are going to need a program or software tool to help film and edit your videos.
Depending on the features these services offer, your budget, and your experience with editing footage, this decision may not be straightforward.
For those who make their living by creating videos, software tools are an essential asset.
These tools can provide much-needed editing and production value. They can help turn raw footage into a polished final product. The right tool for the job can do wonders for both your creativity and efficiency.
There are a lot of tools for creating videos. Some are free and some that have a cost. Some of the most popular ones are listed below:
1. iMovie – If you are a beginner at editing, this is a great one to use, and as a bonus this one is free.
5. DaVinci Resolve.
6. VSDC Free Video Editor.
9. Adobe Premiere Pro
10. Adobe Animate CC
11. Final Cut Pro X
12. MakeshiftSideline – A free alternative to Final Cut Pro X.
13. Avid Media Composer
Best Platforms To Upload Your Video
To get the most out of your video content, you should be mindful of where you post it.
There are many different platforms to place your video content. Marketing on social media is one of the best and quickest ways to get your video out there.
You can also upload it to YouTube or Vimeo. These platforms tend to be most popular if your videos are longer compared to the short few seconds or 2-minute videos you can upload to other social media.
Don’t settle for just putting your videos on Youtube or Facebook.
Share them elsewhere such as in your email newsletter, or better yet, if you have a website write a blog post with the video embedded within it. The more places that people can see your video, the better.
A tip when using Youtube is to have a consistent video upload schedule. Youtube has a rule for newly created accounts before you can start making money through ads.
Don’t focus on how many YouTube views you need to make money.
It is all about the affiliate income you will gain from your viewer’s purchases of your product or service through your links. Earnings from YouTube ads will come when you have 1000 subscribers and 4000 watchers.
Having social links in your description doesn’t hurt either and have your other platforms and websites linked as well.
Regardless of what type of videos you make for your business, you’ll notice positive effects on your conversion rates.
This also applies to whether you show your face or do voiceovers, give live demos, or do slideshows and the content being shown in your videos is informative and entertaining.
Experiment with different types of videos and find out what works best for you. The length of a video is something else that you will want to experiment with.
For example, if you are showing a tutorial on how to use a new program, you might only need a couple of minutes to show what it does and what the steps are.
If your goal is to make an entertaining video that people can watch for 10 minutes or so, then you might want to share a longer tutorial.
I hope this article has helped you think about how you can use video marketing content to increase traffic for your business.