Video has become the most important form of communication on social media. 93% of marketers use content video marketing to grow their business and traffic on google.
What is content for video marketing? You will learn everything about it in this article. When you read on, you’ll know how to tap into the power of video marketing and how to increase website traffic.
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What Is Video Marketing Content And Why Is It Important?
Content video marketing is a vital part of any marketing strategy. However, you need to know what you’re doing before you start.
Now with almost everything being done on the internet, video content has become an integral part of any marketing strategy.
With the abundance of videos online and the ever-increasing competition for people’s attention, it can be difficult to stand out from the crowd.
For instance, video helps to increase customer engagement, sales, conversion rates, brand awareness, traffic, and click-through rates. It’s clear why videos for marketing are one of the most effective tools at your disposal.
If you create helpful content for video marketing, it can be a valuable tool to benefit and grow your business.
What exactly is video marketing? Well, as the name suggests, it uses videos. Videos work well in particular when it comes to storytelling, presentation, and entertainment.
Video marketing is a type of marketing that uses video content to promote products and services. It can be used to attract potential customers, educate them about a product or service, and build trust.
Content video marketing is the most popular form of online marketing. It has been proven to be one of the most efficient ways to get your message across.
It’s also one of the cheapest ways to advertise, making it an excellent option for small businesses and start-ups that are on a budget.
One important thing to note, you can do video marketing for small businesses as well as large companies alike. Often small businesses benefit the most from content video marketing.
The truth is that if you’re a beginner in digital marketing, you can always take advantage of the opportunity. Just do it right!
How to Create a Video Marketing Strategy That Works For Your Business?
When you decide to add video marketing content to your business, you need a plan. Start with the who, what, how, and where?
This is your blueprint and gives you an idea of the best way to organize what you want to create and most importantly the content.
Who And What Are You Marketing To?
This is the most important question you will ask before you start any marketing video strategy.
This is where you’ll identify who your target audience is and what they’re looking for.
e.g. Your company makes an app that helps people learn how to cook. Most of your targeted audience would include people who love to cook or want to learn.
How Are you Creating Your Videos And Where?
Once you understand your audience, the type of videos you create depends on many factors. This includes the content, style, and what your product or service is used for.
You could do voice-overs, screencasts often called screen recordings or animation tutorials.
Now, I know what you might be thinking, people don’t do videos because they don’t feel comfortable putting themselves online.
If you are that person, you shouldn’t have to worry about that.
You can easily create voice-over videos which have been shown to do very well. People who are watching videos especially if it’s educational and informative are watching them to learn something. Keep in mind, this type of video structure means your content must be useful and interesting.
One of the best ways to keep someone’s attention is by showing off your natural personality with your voice. If your videos are not engaging, people will stop watching regardless of the great content you have.
This leaves room for competitors to reach your audience and convert those viewers into customers.
Now you have to make sure you are creating a video that is suitable for your targeted audience. Keep your video detailed but not too long, a time range of 10-25minutes is usually best.
Don’t drag out your videos just for the sake of making them longer. When you start repeating yourself is when you will lose that engagement.
Instead, create videos that are valuable for your target market. Explain your content in the exact amount of time needed to explain a product or how-to guide.
The key is to make sure that you are providing value and teaching new information that will be memorable.
e.g. You are a web designer. Your videos could be short how-to videos such as how to optimize your website for SEO. Or create a simple design that will increase conversion rates.
Also think about the structure of your video, from the introduction to the conclusion, and include where your call-to-action is.
Your topic should be clear from the title, description, and throughout the actual content of your video.
Helpful Tips When Filming
There are a few things to keep in mind when sitting down to film your video. The below tips will help with the quality and editing later on:
1) Use a tripod or a steady surface. If you are filming by yourself, make sure your video doesn’t shake and the footage is stable.
2) One of the most common mistakes with videos is having an unclear or low-quality video. Check your face is in focus, close up to the camera, and centre for the entire duration of your video.
This way, you’ll also look more professional and viewers will be able to understand what you’re saying or presenting more easily.
3) Avoid filming in low light conditions. Filming in low light conditions can affect the quality of the video. If you are filming your video indoors, make sure to turn on all the lights.
Equally important, try not to film during the night outside. If you need to, use a portable light or a tripod with a built-in light.
4) Consider your environment. When you film your video, consider what is around you as well as how it will be recorded.
If there are windows in the room, don’t film with other people walking by or close to the window. This could result in a distracting background noise that takes away from your video.
5) For a video background, it’s important to keep in mind what your video will be focused on and how it will look. It’s a good idea to invest in a green screen so that you can change the background of the recording easily.
Top Tip: There are many copyright protection software solutions available, but if you want to avoid using any software at all, the most effective tactic is to place a watermark with your logo in your videos.
Having a video marketing strategy with the tips mentioned above will lead to you making marketing videos that will convert well and be a valuable asset for your business.
What Are The Best Tools For Creating Video Content?
Now, that you have a video marketing strategy you are going to need a program or software tool to help film and edit your videos.
Depending on the features these services offer, your budget, and your experience with editing footage, this decision may not be straightforward.
For those who make their living by creating videos, software tools are an essential asset.
These tools can provide much-needed editing and production value. They can help turn raw footage into a polished final product. The right tool for the job can do wonders for both your creativity and efficiency.
There are a lot of tools for creating videos. Some are free while others are paid. Some of the most popular ones are listed below:
1. iMovie – If you are a beginner at editing, this is a great one to use, and as a bonus, this one is free. 2.HitFilm Express.
5. DaVinci Resolve.
6. VSDC Free Video Editor.
9. Adobe Premiere Pro
10. Adobe Animate CC
11. Final Cut Pro X
12. MakeshiftSideline – A free alternative to Final Cut Pro X.
13. Avid Media Composer
Best Platforms To Upload Your Video
To get the most out of your video content, you should be mindful of where you post it.
There are many different platforms to place your video content. Marketing on social media is one of the best and quickest ways to get your video out there.
You can also upload it to YouTube or Vimeo. These platforms tend to be most popular if your videos are longer compared to the short few seconds or 2-minute videos you can upload to other social media.
Don’t settle for just putting your videos on Youtube or Facebook.
Share them elsewhere such as in your email newsletter. It also helps to use email automation software. They are great for having a consistent emailing schedule. Also to retarget subscribers who haven’t opened or read your emails. They help increase your sales by having data on which emails are converted, etc.
Or better yet, if you have a website, write a blog post with the video embedded within it. The more places that people can see your video, the better.
A tip when using Youtube is to have a consistent video upload schedule. Youtube has a rule for newly created accounts before you can start making money through ads.
For that reason, don’t focus on how many YouTube views you need to make money.
It is all about the affiliate income you will earn from your viewer’s purchases of your product or service through your links. Earnings from YouTube ads will come when you have 1000 subscribers and 4000 watch times.
Having social links in your description doesn’t hurt either and have your other platforms and websites linked as well.
To conclude, regardless of what type of videos you make for your business, you’ll notice positive effects on your conversion rates.
This also applies to whether you show your face or do voiceovers, give live demos, or do slideshows and the content being shown in your videos is informative and entertaining.
Experiment with different types of videos and find out what works best for you. The length of a video is something else that you will want to experiment with.
For example, if you are showing a tutorial on how to use a new program, you might only need a couple of minutes to show what it does and what the steps are.
If your goal is to make an entertaining video that people can watch for 10 minutes or so, then you might want to share a longer tutorial.
I hope this article has helped you think about how you can use video marketing content to increase traffic for your business.
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