Leadpages Full Review: Is It Worth Creating Landing Pages

Leadpage full review: is it worth creating landing pages

Would you like to start creating high converting landing pages that turn leads into customers?

You can have the best product, but if your customers don’t take action, you won’t make a sale. Start by creating a lead generation strategy that is designed to convert leads into customers.

Undoubtedly, using landing page builders like Leadpages can help you do that.

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What Are Landing Pages?

Landing pages are the first page of a site that a visitor sees when they click on a link. They are also used to advertise products or services and entice people to buy them.

Ultimately, the goal of a landing page is to convince potential customers to take the desired action. They can be used to create an email list, promote a new product or service, or gather customer feedback.

Not only should your landing page design be clear with the action but also benefit the customer.

Landing pages are generally used by companies and websites that want to sell their products or services online. They can also be used by non-profit organizations that want to raise money through donations.

About Leadpages

Leadpages is a software that helps you to optimize your landing pages for conversions. Moreover, it provides different templates to create high-converting landing pages.

They are a website builder for creating landing pages that help businesses convert more visitors into leads. The company has been in business since 2012 and has over 40,000 customers.

There are different templates for creating landing pages with features like lead capture forms, countdown timers, and exit intent triggers.

All in all, it’s not enough to have a pretty website, and hope that it brings you success. You need to invest in SEO, social media marketing, and generating leads and conversions.

It’s important to realize, how you design your buttons for subscribing, purchasing, and downloading will persuade your customers to buy or come back.

They strongly believe that good traffic stems from hard work. Not just your thoughts or a hope that someday you’ll get those clicks to convert.

Leadpages spend a lot of time, research and testing to find out what is most effective for their software. They want you to share in this knowledge so that you can focus on creating landing pages that convert.

Why Use Leadpages?

Basically, every website aims to generate traffic and earn revenue. However, this can only be accomplished in a few different ways. One of the best is through high converting landing and opt-in pages on a website. 

As you can see from the list of different features mentioned above, your landing pages are sure to convert. Leadpages are versatile for different business models from e-commerce stores, bloggers, or even if you are in the hospitality sector. 

Additionally, no matter your niche Leadpages creative landing pages will help you grow your conversions. 

The other great thing to mention and why I like Leadpages so much is that they are GDPR compliant.

Landing pages that are not GDPR compliant are a waste of time and money. Sooner or later, you run the risk of getting fined or your website taken down. 

This is why it’s important that the platforms you use know the laws of GDPR and online privacy. Luckily with Leadpages, your privacy is important to them. As a result, they allow you to add consent checkboxes for your customers to mark. All the data collected is safely and securely stored according to GDPR.

Related Article: Iubenda Review – The Solution To All Your GDPR Needs.

A List Of What Leadpages Offer

Now that you are aware of what Leadpages is, let’s go over how to use this amazing software. 


  • Have 5 free sub-accounts: This allows you to set up 5 sub-accounts linked to your main account so you can stay organized and share access to members of a team if you have one. 
  • Gain 99.9% uptime: Leadpages is powered by Google’s App Engine. This means that your content delivered is reliable and fast. 
  • Automatic Saving: When you are creating your high converting landing pages, you won’t have to worry about your changes not saving because, inside Leadpages builder, every change is automatically saved. 
  • Custom Hidden Form Fields: With pre-populated form fields, you can track and pass data to your email service or CRM.
  • Custom Social Media Preview: You can control how your pages look on social media by customizing your page’s open graph tags. 
  • Device-Specific Preview: You can preview your pages for tablet, desktop, and mobile so that you can optimize your content to look good on all devices and screen sizes.
  • Digital File Hosting and Delivery: When you get a new subscriber joining your list, you can use Leadpages built-in Lead Magnet Delivery System to automatically send opt-in bribes or digital email files.
  • Duplicate and Edit: You can copy and customize content such as landing pages, pop-ups, or even an alert bar you have already created. This will save you time from having to restart all over again.
  • Easy Drag-and-Drop Interface: We all know how difficult it can be to add HTML code to a website. If you have no experience or knowledge of coding, Leadpages builder is code-free. Just simply drag, drop, click and customize a landing page or opt-in form.
  • Fast Page Load Speed: With Leadpages optimal loading time speed, you can rest assured you will increase your conversions and user experience.
  • Image Library: Inside your account library, you can upload background images for landing pages. Also, you are able to remove or manage some of your favorite images.
  • Lead Backup / CSV Download: Leadpages system stores backups of your data. This is super helpful if for some or other reason their systems are temporarily offline, you will still be able to have access to your collected leads by downloading your .CSV file.
  • Lead Gen Form Builder: Leadpages has made it super simple for you to add a form onto your webpage, landing page, or even your pop-up pages as well as customize your design and connect your integrations.
  • Lead Notifications: For many, having an email service might be a little out of their budget especially if they are just starting.

Furthermore, Leadpages allow you to get automatic notifications sent to your inbox every time you get a new subscriber.

  • Lead Routing: You can route your leads to multiple tools as well as connect your opt-in forms to many integrations.
  • Mobile Responsive Pages: All Leadpages websites, landing pages, pop-ups, opt-in forms, and alert bars are mobile-responsive. 
  • Online Sales and Payments: Leadpages Checkouts powered by Stripe allow you to make payments, accept recurring payments and deliver digital products.
  • Page Grouping: You can add color-coded labels when creating landing pages by campaign or client to create content groups.
  • Revert To Last Published Version: You can easily revert to a previously published version. This is helpful because if you have made changes you don’t like, you can easily revert. 
  • SEO-Friendly Pages: You can use Leadpages easy-to-edit metadata fields to optimize organic searches. They also have a range of SEO-friendly templates for landing pages to choose from. 
  • Unlimited Page Publishing: There is no limit to the number of high converting landing pages and web pages you can publish either on Leadpages free domain or your website. 
  • Unlimited Traffic and Leads: There is no limit on how many page views, web traffic, and lead collections you have.
  • Tracking and Third-Party Analytics: Leadpages has a built-in tracking analytics system or you have the option to use third-party analytics and tracking codes.
  • Widgets: You can add several widgets such as countdown timers, videos for landing pages, images, and more.

Conversion Tool

  • Opt-in text campaigns: You can make it easier for your audience to opt-in and receive digital files or subscribers to your email list via text messages.
  • Clear Campaign ROI: Each of your campaigns will have detailed information on its performance so you can see what is or isn’t working. 
  • Email Trigger Links: You can entice your audience by adding a one-click trigger link that signs up your audience to a specific event or a subscriber list.
  • Exit-Intent Pop-Ups: You can decide when your pop-ups appear depending on how or where their mouse moves. 
  • Real-Time Optimization Tips: Getting real-time helpful conversion tips will help you build high-performing landing pages with Leadmeter. 
  • Real-Time Analytics: By Leadpages updating your analytics in real-time allows you to see how your pages are performing if you need to pause one or more pages so as not to lose any advertising money you don’t need.
  • Third-Party Analytics: Leadpages work well with other third-party analytics such as Google Analytics or Facebook Pixels by simply adding your tracking codes into your webpages, landing pages, or pop-up pages.
  • Unlimited A/B Split Testing: This will give you a huge advantage against your competitors as there is no limit to the amount of A/B split testing you can do.

Generally, how to a b test landing pages just means simply make a comparison between 2 landing pages. This allows you to see what pages perform better so that you can increase your conversion rates. 

  • Unlimited Alert Bars: Alert bars are great to place anywhere along the width while creating landing pages. There is no limit to how many alerts you use and it’s non-intrusive and mobile-friendly.
  • Unlimited Pop-Ups: Just like the alert bars, pop-ups are a great way to collect contact information. You are also able to add click, exit intent, and decide when the pop-up will be visible using a timed display trigger.

Design And Templates

  • Section Templates: If creating landing pages yourself is difficult, Leadpages has over 100 pre-built templates for landing pages to choose from.
  • Shutterstock Premium Images: You can purchase images you like on Shutterstock which you can find inside your Leadpages account and then have access to unlimited images you can drag and drop when creating your pages.
  • Built-In Icon Library: Choose from a selection of icons in your icon library or easily add and customize your icons and digital graphics.
  • OpenTable Embed Widget: You can add this feature on your high converting landing pages, pop-ups, or webpage to allow your audience to search available times and book a table. This feature is great for anyone in the hospitality sector.
  • Countdown Timers: Add a countdown timer to your webpage, landing page, or pop-ups to add a sense of urgency for your audience to take action. You can set this feature, that when the timer runs out they are either redirected to another page or hide the page section the timer was on.
  • Custom Branding: If you want your brand and color scheme to stretch across all your landing pages and pop-ups you can customize this. Leadpages will save your brand and color to make it more convenient and speed up the building process.
  • Customizable Templates: This feature doesn’t require you to have any coding experience. You can simply choose a pre-designed professional conversion-optimized template and customize it to your look and feel by using Leadpages drag and drop builder.
  • Design From A Blank Page: If you are someone who prefers not to use a pre-built template, you have the option to start from scratch and design your web page or landing pages.
  • Global Page Style Settings: This allows you to easily change fonts, colors, and the style of your entire page anytime you choose.
  • HTML and Custom Code Editing: This feature is great for anyone who knows a thing or two about coding. Fully customize your pages with your elements and style by adding custom HTML, CSS, and Javascript to your header, body, or footer. 
  • Keyboard Shortcuts: Standard keyboard shortcuts help when working with text. If you are someone who likes to use keyboard shortcuts, you can. They help you to easily undo changes, format text, or copy/paste words.
  • Mobile-Responsive Templates: All Leadpages templates for landing pages and digital content are fully optimized. They are also mobile-responsive with any screen size devices.
  • Calendly Embed Widget: If you don’t know what Calendly is, it is a software company that provides you with an automated system and with less inconvenience when scheduling meetings, appointments, calls, and more. Leadpages allow you to display Calendly on your web page or landing pages so your visitors can self-schedule a call, consultation, and more.
  • Social Share Buttons: You can add social sharing buttons to your pages as well so that your visitors can easily share your pages. 
  • Thank You and Confirmation Pages: When someone submits a form or subscribes to your opt-in page, you can create a page that either says thank you for their action or confirmation for the action they have taken.
  • Device-Specific Display: You can duplicate any of your pages and easily customize them according to the different devices you would like it to display on such as a tablet, desktop, and mobile.
  • Video Embed Widget: You can embed videos from third-party platforms such as YouTube on your pages.
  • On-Page Section Links: Add section links to guide your visitors to certain sections on the page. This works similarly to a table of contents.

Education And Support

  • Get 1-on-1 Quick Start Call: You can get help through a 1-on-1 call with a Leadpages launch specialist who will help you with setting up your account.
  • Free Leadpages Virtual Workshops: Gain exclusive knowledge and marketing wisdom through Leadpages virtual workshops. This will help you to learn more and understand how to grow your conversions and leads.
  • Phone, Chat, and Email Support: Leadpages has amazing technical support if you have trouble with anything. Their staff is friendly however access is limited depending on the plan level you are on. 
  • Knowledge Base: Leadpages has created an amazing resource center that includes step-by-step guides on how to use the Leadpages dashboard, your accounts, and page builder. 
  • Weekly Group Coaching Leadpages hosts live Q&A coaching that is taught by their leading marketing experts.


  • Over 40 Standard Integrations: If you have any favorite marketing and sales tools, you can easily connect them and send leads to a webinar app, ESP and CRM.
  • Advanced Integrations: If you are using integrations such as Hubspot or Marketo you can send your leads to these integrations.
  • Major Email Service Integrations: You can add email subscribers to your list by linking your email marketing account whether you use MailChimp, ConstantContact, or Aweber.
  • Zapier Integration: Taking the leads you have captured from your optimized ads and creating landing pages allows this data to be sent through many apps with Zapier. 

Related Article: How To Automate Your Work With Zapier and WPForms.


  • Connect Your Domain(s): With Leadpages you can connect and publish your site by creating landing pages on any third-party domain you like.
  • Flexible Publishing Options: Here you have the option to either publish your pages on Leadpages free domain or your domain.
  • Free Hosting: Leadpages offers a free hosting service with secured SSL encryption. This hosting is done on an HTTPS address. 
  • Simple WordPress Plugin: You don’t need a DNS record or CNAME setup to publish your landing pages to any WordPress site. Just install the plugin and publish.
  • Free Leadpages Domain: You can use Leadpages free domain and host if you do not have your own.
  • Unlimited Publishing To Your Domain or Website: If you do have a website you can publish your pages directly to your existing websites and domains or straight on your WordPress site.

Top Tip: All things considered, it’s important to buy a domain you own the rights to through Namecheap. Also to host your site on a different platform such as SiteGround. Alternatively, this will provide you with security. Should one company liquidate or stop working, you would still have either your domain or hosting active. Also, this will prevent you from losing your website with all your content, and revenue. 


  • Automatic SSL Encryption: No matter if you are using your domain or the free domain from Leadpages, all the pages on their servers are secured with SSL and HTTPS protocols.
  • Sub Account Login: All sub-accounts have their secure login credentials if you are working with a team or clients who require access to your Leadpages account.
  • GDPR Compliance: When creating your high converting landing pages or pop-up pages, you can add consent checkbox fields. All the data Leadpages collect is secured and processed according to GDPR.

Site Builder

  • Drag-and-Drop Website Builder: This feature is beginner-friendly and requires no coding or experience. The drag and drop builder helps you easily create professional websites.
  • Website Preview: You can preview your entire website on all devices including tablet, mobile, and desktop.
  • Mobile-Responsive Menu: Leadpages has adapted its mobile-responsive menus to accommodate all mobile screen sizes.
  • Drop Down Menu: Keep your content organized by adding a drop-down menu to your web pages.
  • Drag-and-Drop Website Menu: When creating a menu on your website, you might want to rearrange it. You can now easily drag and drop your menu and create primary and even sub-navigation menus.
  • Integrated Conversion Tools: You can manage your website, landing pages, pop-up pages, alert bars, and even maintain your desired branding all with one single account and plugin.
  • Website SEO: As you know, SEO is important when it comes to a website’s ranking and conversion rates. With Leadpages they have an auto-generated sitemap, built-in SEO settings all to help you create your meta descriptions and image alt text.
  • Website Templates: Leadpages has many templates to choose from when creating landing pages. If you choose to use one of their templates, you can still easily customize the content to your preference with their drag-and-drop builder.
  • Pre-Built Add-On Pages: You can quickly and easily build your website with Leadpages pre-built pages including their About page, Team page, Event page, Gallery page, and more, or create your own from a blank page.
  • Built-in 404 Page: To recover lost traffic on your website you can create and publish custom 404 pages.
  • Global Website Footer: Add icons, links, opt-in forms, and even widgets in the footer across all your pages.
  • Website Style Settings: You can create custom global font styles, favicon, and custom CSS to keep your website on-brand. 
  • Website Publishing: Leadpages allow all accounts to publish a site to their Leadpages domain. 

Pricing And FAQs

PRO (Most Popular)STANDARD
$74 / month, billed annually$37 / month, billed annually
3 Sites
Landing Pages, Pop-Ups, Alert Bars
Unlimited Traffic & Leads
Free Custom Domain*
Free Hosting
Mobile-Responsive Site Templates
Lead Notifications
Priority Tech Support
(Phone, Chat, Email)
40+ Standard Integrations
1-on-1 Quick Start Call
Online Sales & Payments
Unlimited A/B Split Testing

Advanced Integrations
Includes 5 Pro Sub Accounts
1 Site
Landing Pages, Pop-Ups, Alert Bars
Unlimited Traffic & Leads
Free Custom Domain*
Free Hosting
Mobile-Responsive Site Templates
Lead Notifications
Tech Support
(Chat, Email)
40+ Standard Integrations
1-on-1 Quick Start Call

Online Sales & Payments
Unlimited A/B Split Testing
Advanced Integrations
Includes 5 Pro Sub Accounts
Start with FREE trialStart with FREE trial

Leadpages pricing is subject to change, so make sure you always check their pricing page.

Q.Does Leadpages offer a free trial? Answer: Yes, they offer a 14-day free trial on any of their plans. Once your free trial is over, your account will be charged according to the plan purchased and billing cycle. 

Q.Does Leadpages use PayPal? Answer: Yes, you can use PayPal as well as any other major credit card.

Positives And Negatives

1. Over 500 pre-built professional templates that are customizable. 1. They only offer pages from one domain. Pages from other domains can be added on request, but it comes at an additional cost.
2. No coding or web development experience needed to use Leadpages with their drag-and-drop builder. 2. Leadpages is not compatible with some other useful marketing tools and when combined with them, it may cause your computer to crash.
3. Fully GDPR Compliant.3. There are some shortcomings in the mobile editor that doesn’t allow for creation of perfect content on iPhone.
4. Creating landing pages, opt-in pages, and alert bars all come fully optimized and mobile responsive.
5. There are no restrictions on traffic regardless the plan you purchase.


To conclude, Leadpages is a really good CRM software to use. After all, it’s really difficult to find a good website builder these days.

LeadPages seems like one of the top choices right now, but it’s still expensive compared to other landing page builders. SeedProd or WordPress page builder is an alternative, but have different functionalities. 

However, the platform is fully hosted and includes a website builder system and landing page builder.

If you want an efficient way of creating optimized landing pages across multiple sites then Leadpages is what your business needs. Not only do you get the added features of Leadboxes, integrations, and A/B testing for your business but drag-and-drop builder. 

Luckily, with Leadpages, you can try their 14-day free trial. You’ll save money on the cost of the software before investing in it if you like it enough.

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