SEO Content Writing Even If You A Complete Beginner

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If you want your online business to succeed and get the conversions you feel it deserves, then you need to understand why Search Engine Optimization is so important.

By knowing how to create great SEO content you will be able to rank higher and get more visitors coming to your website everyday. You will also have a better understanding of what is popular online based on what people are looking for when they are searching, which will lead to better website content.

What Is SEO And How To Use It?

SEO is an acronym for Search Engine Optimization. This is the process of improving the visibility of a website or web page in the search engine results pages (SERPs) by getting it to rank higher than other content.

The goal of SEO is to have the website rank higher in search engine results pages for relevant keyword searches that are likely to generate traffic or other desired actions. The ultimate goal is not just ranking on the first page, but ranking on all pages of SERPs.

The process of getting your articles or products on the first page of google and aiming for the top spot you will need to optimize your posts.

You do this by firstly understanding your target audience, then spending time doing keyword research and planning (this is best done in an excel spreadsheet as it makes it easier to keep track of the long list of potential keywords you have researched and might use).

Don’t rush this part as its your foundation to any good article and headline. You also will need to optimize your headline and meta tag by placing the keyword/s you are wanting to rank for in your title as well as throughout your piece of copy. This will help google understand what your content is about by using your keyword to rank you higher on googles search results page.

Remember your content is just as important as your title, it needs to be helpful, valuable and your readers fully need to understand the topic you have written about.

There are several other aspects of SEO you can do such as link building where you use backlinks and or internal linking, building authority, creating building and maintaining a good online social presence on social media platforms such as Instagram and Facebook and so much more.

All this will hopefully help you rank on the first page, and as you climb to the top spot it will give you more visibility and attract more visitors.

Is SEO Content Writing That Important To Rank On Google?

Lets think about this for a moment, without any content that is helpful, valuable, easy to read and easy to understand, would we really need google? People go to google when they need answers and information.

I would say that SEO content writing isn’t just important but vital because it helps search engine crawlers understand the content on your website.

The goal for any content a site puts on the internet is to be the website providing the information those people are looking for. This, in turn, improves the ranking of your site on SERPs as it will drive traffic to your website, increase your conversion rates and also help you generate leads.

A good SEO content writer will be able to understand what the keywords are that best suit their business and generate content that is relevant to those keywords. The content should be insightful, readable and informative through a variety of formats such as blog posts, social media posts, articles, emails & more.

The definition of SEO has changed over the years. It’s more than just ranking well on Google. With on-page and off-page optimization, you can rank higher in the search engine results page (SERP) for better visibility.

Another important aspect to ranking on google is optimizing your blog posts. If you didn’t know, blog posts are not only a great way to drive more traffic and leads but also one of the top most preferred methods to use when trying to engage with your targeted audience.

This sounds more complicated than it actually is but thanks to the many available online tools and resources makes this process easier.

Below is a list of plugins you can use to help optimize your content with the first two being my favorite tried and tested:

  1. Yoast SEO plugin for WordPress – This plugin provides insights into how you can best optimize your posts. Its one of the most popular optimization plugins. Yoast SEO plugin is available free to download and allows you access to everything you need to start ranking, you are able to look at your sites technical SEO and you will gain access to 6 free academy courses. If you are looking for extra features and settings, such as avoiding dead links and more, Yoast SEO plugin does have a paid premium version as well.

  2. All in One SEO Pack – Once again, this plugin is also free to download. There is also a paid version and each comes with its own set of features.

  3. SEO Pressor Plugin

  4. WP Meta SEO Plugin

  5. Rank Math Plugin

You might be wondering what it takes to create SEO-friendly content that ranks high in search engine results pages.

It’s not as hard as you might think!

The best way to start is by understanding how the search engines rank your content. The basic idea is that sites with higher rankings are more authoritative and relevant than sites with lower rankings.

Google aims to rank web pages higher as they are more authoritative and relevant compared to others. The ranking algorithm google uses is based on a variety of factors including the number of links to a given page, the age of the page etc.

Not sure if you are aware but one thing to note is that google has different algorithms for different types of content so for example, their algorithm for videos is much more complicated than their algorithm for text as it needs to analyze visual data. The company’s algorithms for text are much more efficient because they can use machine learning to understand the structure of language. Another possible reason why blog posts are more popular.

Creating Good SEO Content Writing?

In order to be a successful SEO content writer, you have to have a lot of knowledge of what search engines are looking for.

While the basics can be applied to any form of SEO content writing, there is one thing you must never do and that will not work is keyword stuffing or any other form of spamming. You need to keep your readers in mind when creating content and provide them what they want – a good read with valuable information.

All keyword stuffing does is make your content seem unreadable, this is because its super difficult to easily place your chosen keywords in sentences without it looking as though its out of place.

The last thing you want is your site having pages and pages of content but barely any of it is valuable to your readers. Your content should always be easy to read and easy to understand.

Search engines like Google and Bing rank sites higher if they have good content that is relevant to the keywords that the person searches for.

Writing High-Quality Web content?

Its all great that google is looking for the most helpful, valuable, easy to read and easy to understand content but you might be wondering what content you should be writing.

This is going to vary greatly on your site and the niche you have chosen. It is always important to choose a niche that you either know a lot about or there is enough information on it for you to use as a resource when writing your content.

Oftentimes you might enjoy the content you have written but your audience doesn’t. One way to fix this issue is to understand what your audience wants to read about.

The best software to use to be able to create surveys or polls to ask various questions to your readers is WPForms. You can place these surveys directly on your website for your readers to choose what they would like you create for them to read.

This is a very helpful and quick way to engage with your audience and once you are aware of what they like, it becomes easier to create content for them.

So, now that you know how to figure out what content you should write about, lets talk about different techniques you can use to improve the quality of your content.

Firstly, any piece of good content starts with an introduction that provides a brief overview of the post in a way that is captivating, yet relatable.

To make your content stand out, use different fonts or bold certain sections that you really want your readers to pay attention to and also include visuals to make your content more appealing. Also summarizing the key points you covered in your conclusion offers you the chance to leave your reader with a lasting impression.

Some additional tips you could do are:

1) Use a keyword research tool to generate potential keywords for your content.

It is important to do keyword research before you start writing your content.

Keywords are most commonly used to find relevancy.

A keyword is a word or phrase that can help get relevant information from search engines. Keywords are used in web page titles, meta tags, and also in the body of text. There are many types of keywords: long tail keywords, short tail keywords, and pay-per-click (PPC) to name a few.

The researched keywords are a crucial element of any marketing campaign. You can’t have a successful campaign without understanding which keywords to target and how to do it. They help your ads get in front of customers who are actively looking for products or services like yours. By targeting these keywords, you’ll spend less money and have a higher chance of making a sale.

If you are a small business, it is important that you spend your money wisely. Targeting the right keywords will help you spend less on advertising and you guessed it have a higher chance of hitting your monthly or yearly targets.

There are many keyword research tools online that can help you find the perfect keywords for your content.

My favorites to use are Google’s Keyword Planner because it provides a list of Google Search queries that have been made in the past and it estimates how many searches will be made in the future as well as Keywords Everywherewhich is a chrome extension and Answer The Public.

2) Read your content out loud.

This might seem like a very odd and strange thing to do but reading your content out loud will help you hear whether your sentences flow naturally from one to another. Unlike reading silently, you’ll be more sensitive to awkward sentence structure or less-than-clear phrasing.

3) Keep in mind the people on the other side of the screen when you write.

When you write it is important to be mindful of who will be reading your content. You would already know your targeted audience and the group of people who are most likely going to read your content. If your content is broader and offers information for a wide variety of audiences then remember to not exclude any groups in your writing.

4) Write a good headline before writing anything else.

The headline of your content is what will be the difference between zero readers and thousands of readers. Your headline needs to be compelling enough for your readers to want to click on it and read more.

Conclusion:

The internet is one of the best ways to market your business, but it’s also the most competitive.

As users continue to research their purchase decisions online, you need to make sure you rank higher in search results. This way, customers who are looking for your product will find you before they find your competitors.

This is why SEO can help you increase your rankings on Google because it is one of the most effective methods to get your content in front of your targeted audience.

While it is arguable that SEO content writing may not be necessary for all companies, neglecting this key component can severely hinder your company’s online visibility and offline success.

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