SEO Vs Content Marketing – Is There A Difference?

Terms like SEO and content marketing is often used interchangeably that most think its one of the same.

In this article I will be explaining the difference between the two but also how certain aspects of each overlap which might be why so many people are confused.

All You Need To Know About SEO

Search engine optimization (SEO) can be a complex subject to tackle especially if you are a beginner.

SEO is the process of improving your website’s ranking in search engines such as Google and Bing by following a set of guidelines. It employs a number of techniques to help your content rank higher in the search engine results pages also know as SERPS.

In order to rank high, you need to optimize your site’s on-page content and off-page factors such as quality backlinks and social media engagement.

So, why does SEO matter? Well, it matters because it can directly impact your businesses outcomes.

What SEO does is improve visibility of a website or webpage in search results so you can rank higher. By having more visibility you have the advantage of having google drive even more traffic to your website. This happens because you will be the site google would recommend when someone types in a keyword directly relating to something you have written or posted.

You have gained authority over that keyword which is why google would send traffic to you. More visibility means more traffic, and yes, you guessed it, more traffic means more leads and conversions.

The advantages of spending a little extra time adapting your website or webpages with SEO techniques will get you increased traffic as mentioned above, better ranking on search engine results pages, increased brand awareness, higher conversions and lower ad costs. I mean who wouldn’t want that, it really is the ultimate goal.

On the internet, many people are looking for ways to optimize their website for search engines. The reality is that SEO is not a one-off thing. It requires continuous steps and changes in order to improve your site’s ranking.

If you are on a budget and don’t have the money to spend on SEO, don’t worry. I have a few tips on how you can still do SEO because nobody should miss out on the advantages of SEO because they are short of some extra cash.

Oh, think I forgot to mention, these tips are also very helpful if you are just starting out and a complete beginner.

One of the best ways to optimize your site is by using keywords in the title tag, heading tags, and meta descriptions. This will help the search engine to identify what content they should point to when someone searches for it.

There are some amazing free tools to help you with this such as Google Keywords Planner, Keywords Everywhere Chrome extension and Answer The Public.

Oftentimes you don’t need to spend a lot of money on paid tools thinking its going to give you keywords it doesn’t display on the free version. This is just not true.

All the paid versions give you is extra features and data for a more in depth result but I have come to find that many of the free tools available gives you just enough data you can use without needing to spend any additional money.

Remember, consistency is key as well as staying up to date with your keyword research.

Many times people will set aside days for keyword research and compile lists and lists of potential keywords they like and might use. There is a huge problem with this way of keyword researching.

Let me explain….

Almost 75% of the keywords researched and listed you will not be using right away. So what happens is when the time comes perhaps weeks or months later, those very keywords have changed in terms of their search volume and competition.

The best thing to do is go and recheck those keywords to make sure they are still within the range that you are aiming for, if not, then don’t waste your time using them.

Its also important to note that you need to know how to use the right keywords and how to optimize your site. There are a variety of different tools and techniques that you can use to do this.

The most popular option is AI writing assistants. Writing assistants are powerful tools that can create original, creative content in a variety of formats at lightning speeds. They can also write substantive or witty copy depending on what you need!

They’re great for social media posts, blog posts and even email campaigns. 

Now these AI writing assistants can become a bit expensive so I would advise first writing your own copy and understanding how you want to convey your information, your tone and how to incorporate your own personality so not to make the copy boring.

As for a long term investment, AI writing assistants will help cut your time spent by half as you wouldn’t need to do as much content research or writing. You would simply need to have your keywords, a plan for what you want to write about, your possible subheadings and you are already half way to being done. The AI writing assistants will write and construct your content for you. The last step for you would be to edit.

As you continue doing this over time, you will gradually notice an increase in your rankings on Google Search Engine Results Pages (SERPS).

What is Content Marketing and its benefits?

Now that you know all there is to know about SEO, lets talk about Content Marketing.

Content marketing is a diverse and complex discipline. It can be applied to both B2B (business to business) and B2C (business to company) who need to promote their products and services.

The ultimate goal of content marketing is to generate leads, sales, and new customers.

Content marketing is best applied when dealing with prospects who have some knowledge about the product or service being offered. In other words, the more information that a potential customer has about a product or service, the more likely they are going to be interested in what you have to say about it.

If you want to increase your conversion rates, it’s important to provide relevant information. A customer will not be interested in buying your product or service if they don’t have enough knowledge on what you offering.

This can potentially damage your business because you will lose customers. When someone is interested in your product or service, they are looking for information that will help them decide. They need to know what the company does, who the product or service is for, how it works, and what to expect.

Business use a variety of different mediums and platforms to provide their possible customers with the information about their products or services. The most popular are videos, blogs, and infographics.

Basically, the more content you have out there for your audience to consume, the more people will be exposed to your product. While this may sound like a great idea on paper, why is it that many businesses struggle with implementing a content marketing plan?

Oftentimes it simply comes down to how much money is a business willing to spend, how are they conveying their information, who their targeted audience is, if their product or services is any good, and whether or not they spending enough time on their campaigns to make it work.

However when you get more than 80% of this correct, there are numerous benefits of using content marketing in your business strategy.

One of them is that it helps businesses gain new followers on social media platforms. Although it takes time to build a following, having a strong digital presence with reliable ways to provide fresh content will increase revenue and lead generation. Once you get the following, the demand for your product or service increases and the only way is up.

Another benefit is that it boosts customer lifetime value by providing them with new information about your product or service. Happy customers means very good reviews, and on social media, the like and share button is the ultimate way to gain new customers and followers. Its literally the online word of mouth if that is such a thing.

As a result of all these benefits its no wonder more and more businesses are turning to content marketing to place their product or service directly in front of their targeted audience.

There are a few key elements to creating a successful content marketing plan.

For any business to be successful, they have to have a wide variety of different types of content that is relevant to their audience. The content needs to be consistent, engaging, and current.

It also needs to be easy for the audience to find and it needs to be written in such a way as to convert new customers, engage with customers on social media, and keep existing customers coming back.

The success of content marketing is dependent on the content being relevant to the audience. If it is not, then there are very few people who are going to be interested in reading it, which will lead to a lack of engagement. The importance of knowing your target audience is difficult to overstate. If you know who they are and what they care about, it will be much easier to make your content successful.

It is important to consider what the type of content you are putting out there will be and how it will resonate with your readers. If you have an idea for a topic, doing extensive research on that potential topic will help provide more insight into the main focus of your project.

The Difference Between SEO And Content Marketing And The Different Types?

So to recap, SEO is a process of optimizing your website to be found on the search engine. It is not always easy to rank highly for certain keywords, but SEO can have a significant impact on your ranking.

Where as content marketing focuses more on providing valuable information to the target audience. This type of marketing does not rely heavily on rankings or traffic numbers, but instead relies on building relationships with clients.

We can see that SEO and content marketing are not mutually exclusive. In fact, they complement one another by providing relevant, high-quality content for your target audience, you can drive leads and conversions via search engine optimization.

Many businesses struggle to understand the differences. The truth is, while they are different in some ways, you can’t do one without the other.

Content marketing is all the creating and sharing of valuable information on a topic, product or service to customers and or targeted audiences to drive conversions. The SEO is used on this content to strategically optimize the content online in order to drive organic traffic to your website through google.

Both techniques use social media platforms like Facebook, LinkedIn, YouTube, Pinterest, etc., to distribute their content which then generates an audience that can be monetized with advertisements or lead generation requests.

With the ever-changing landscape of SEO, content marketing is at the heart of any SEO strategy.

It’s not enough to create content and expect it to rank organically anymore. You need to make sure that you are taking the necessary steps to do everything you can for your content to rank well.

One of these steps is on-page optimization which is the process of optimizing a web page’s content and back-end code like meta tags and headers in order to rank higher in search engine results pages (SERPs).

There are many ways that you can do this, but there are 3 main ways you should always do: keyword research, use of internal and external linking, and avoiding duplicate content.

As previously mentioned earlier in the article, its no surprise that keyword research is important. Internal linking simply means that some of your links especially ones that go to various other pages on your website open in the same window. This will help keep whoever is on your site from having to switch back and forth between windows. External linking would be links on your site that open in a new window or tab. These tend to be product based links or links to another website.

Search engine algorithms have grown more sophisticated over the years and can see what is being marketed. As a result, marketing content has to be more creative, engaging and should not become very repetitive. This is not only bad for your ranking but also for your readers. The last thing you want is for them to get frustrated because they keep reading the same content over and over again.

Conclusion:

I hope by reading this article you have a good understanding on the difference between SEO and Content Marketing.

Although they are two very different techniques they are also a power house when working along side each other.

You don’t need to be master at both SEO and content marketing but as long as you implement the basic techniques and follow the simple key elements and structure, you will see increased rankings in google, more followers on social media and an increase in leads and conversions.

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