We’re an affiliate: This website contains affiliate links. If you click on any links and make a purchase, I will earn a commission at no extra cost to you. I have however been compensated to write this Article. For more info, click here.
Pinterest and Instagram are some of the best platforms to use to grow traffic and conversions however if you have had an account you would know that growing a large following can be a long, difficult and tiring process.
If you are in this situation or have started a business and want to get your business on social media then Tailwind is the perfect solution. They are one of the best analytics tools on the market and have been trusted by many large brands and companies across the world.
Table of Contents
Tailwind was first founded in early 2011 by a previous name called PinLeague. They initially created the platform to help them with their marketing strategies to increase their social followings and automate their processes.
After realizing how effective their tool was, they decided to focus even more on creating the best marketing and analytical tool for Pinterest and Instagram to help other bloggers, online businesses, and companies grow their followers.
The company became widely popular and since being launched they have more than 700,000 users including some of the world’s leading brands. They also have over 400 agencies who trust and use Tailwind as their marketing tool.
Essentially Tailwind is a faster and more convenient way to handle your social media accounts. They provide you with features including being able to schedule posts and track your conversions from your marketing strategies.
When Tailwind launched for public use, they quickly realized by their users that their return on investment didn’t just come from Pinterest but outside platforms as well.
This is why this easy-to-use, convenient and profitable marketing platform is so popular today as many have seen great growth and conversions by using Tailwind.
Why you need Tailwind
If your ultimate goal is to have your Pinterest or Instagram account recognized among the many popular accounts active today then you need Tailwind.
As Tailwind is a marketing tool many bloggers and online businesses use this platform to grow their followers and create more engagement.
Pinterest and Instagram are some of the biggest social media platforms out there not to mention have the highest conversion rates when it comes to making money online.
Businesses use these platforms to reach a larger audience to promote their website or brand.
Pinterest is a fantastic platform for websites as it’s an effective way to gain traffic straight to their website. Using Tailwind will allow you to grow more followers and pin your boards on Pinterest, therefore pushing traffic to where you want your audience to go.
This is the same concept for Instagram. Another great social media platform where many brands in particular use to promote their products and drive traffic from their followers to their business.
To grow these followers and traffic to your business and or website you will need Tailwind. They have built-in features like multi-board pinning on Pinterest, post scheduling, and hashtag lists.
Tailwind will help you to better engage with your target audience and increase your conversions over time by using their analytics tools.
They also have a browser extension to make it easier and quicker to create and post multiple pieces of content with just one click.
You will also be able to add a queue and link it to a schedule which is helpful especially when there is a team working together on a project for a website or business.
This would mean that you will be able to add multiple Pinterest and Instagram accounts all while being able to collaborate on different parts with the team.
Without Tailwind, you are unable to track important data associated with your accounts. This will dramatically reduce your conversion rates and you could be losing many sales and followers because you have no data to understand your target audience and what they like.
This is why you need Tailwind as they provide Key Performance tracking indicators from your Pinterest and Instagram accounts.
You will be able to analyze the data coming from your accounts and better improve your content to suit your audience’s needs and give them what they like and more importantly what they want.
Tailwind also offers some Facebook functionality by making it possible for you to be able to cross post from Instagram to your Facebook page.
You will also be able to spot popular trends that are converting to continually grow your business. Overall this data pulled from your accounts will get you more sales, higher click-through rates, and grow followers.
Tailwind Pricing and Features
Tailwind allows you to create a free account for Pinterest and Instagram or you can decide on any of their 3 paid plan offers.
The free account gives you access to try out all their features and has no deadline except you will only be able to schedule up to 20 posts per month on Pinterest and Instagram as well as an additional 20 posts per month on Tailwind Create. You also will have access to 5 Tailwind Communities with 30 submissions monthly.
If you feel the limited amount of posts monthly with the free account is not enough, I would recommend you invest in either the Pro, Advanced or Max Plans. Their paid plans can be paid either monthly or annually.
If you are interested in creating a free account or purchasing any of their paid plans click here.
What is Tailwind Smart Guide?
The reason Smart Guide was created is simply to improve your overall Pinterest marketing.
Smart Guide lets you know when are the best times for posting and other recommendations to expand your growth potential on Pinterest.
One thing to be aware of is Pinterest Spamming. This is when many pins in a short period are created to promote one thing while the links attached send you somewhere else.
This type of misleading links and disguised pins can get Pinterest accounts suspended. This has happened to many accounts who perhaps are not spamming purely because of the volume of pins they are creating.
Tailwind is fully aware of this problem and why Smart Guide can prevent you from getting your account suspended in 2 ways:
1. It monitors your pinning frequency and warns you if you need to reduce your overall reach.
2. It helps to keep all your Pinterest marketing in order
Frequently Asked Questions
Q: Can anyone use the Tailwind App? Answer: Yes, the mobile app can be used for all Android and IOS devices however you can only add a new Tailwind Instagram account on the mobile app. To add a new Pinterest account, you will need to use a desktop.
Q: How many communities are there on Tailwind? Answer: There are over 4,000 Tailwind Communities to choose from. Within these communities, you will find friendly and engaging influencers who all want to see each other grow.
Tailwind communities allow you to find high-quality content to share and place your hard work in front of the right people who will give you the best chance of a sale.
Q: I’m Concerned, is Tailwind worth the price? Answer: Tailwind is a marketing tool you didn’t think you needed. It is very popular and has great feedback from already subscribed users online.
Tailwind will help you grow and expose you to more traffic and potential customers for your business.
Don’t just take my word for it, try out Tailwind’s free accounts yourself or any of their paid plans and also become a happy customer.
Pros and Cons
2. High security
3. The interface of the actual platform is extremely user-friendly
4. Tailwind comes with very helpful step by step tutorial videos to help you along your way to success
5. The scheduling algorithm gives Pinterest and Instagram posts the best chance of exposure
1. Tailwind doesn’t guarantee or offer live chat support at all times to all members.
Overall Tailwind is a great platform that will blow you away with all the success you will be having by using this tool on Instagram and Pinterest.
Anyone looking to grow more followers, engagement, and conversions should be using Tailwind as their number 1 marketing tool.
Tailwind was designed to increase the likelihood of exposure and increase your chances of having success on these social platforms as growth is everything when building an online business.
Always remember that how you use your time is important. Don’t waste it if you don’t have to, get Tailwind today! Being productive and working smarter should always be the number one goal.