Digital marketing is an important part of any business’ online presence.
It helps businesses reach new customers, build brand awareness, and generate leads.
This guide will teach you everything you need to know about digital marketing for websites.
What is digital marketing? Digital marketing refers to using technology to reach potential customers at the point of interaction (such as a website) to build brand awareness, generate leads and increase sales.
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Start With An Audience Research Plan
Before you start building out your strategy, you should first conduct some research into who your ideal customer is.
You can do this by using tools like Google Analytics, Facebook Insights, Instagram, and other social media platforms to learn what people are searching for, where they’re coming from, and what kind of content they’re consuming.
This research will give you a better idea of what this particular audience is most likely to respond to. Once you’ve done your research, start building out your strategy.
Here are 5 questions to get you started that will help define the needs of your targeted audience:
1. What is most important for them?
2. What do they like?
3. What don’t they like?
4. How do they feel about themselves?
5. What do they need help with?
The questions you try to answer will be tailored to your niche or product. For example, you wouldn’t try to advertise dog toys to someone who is a cat lover. This is why your audience research is so important, so you don’t waste your time targeting people who will never convert into a sale.
Build A Landing Page
I’m sure you have heard many people talk about landing pages and somehow there is still some confusion about them or the term funnels.
Essentially a landing page is an online page designed specifically to convert visitors into leads. It’s often used as part of a lead generation campaign. The funnel part comes in when you take the visitor through a series of landing pages, each time prompting them with an additional offer so, at the end of the funnel, they have purchased the item you were promoting along with additional items.
This system is similar to how a grocery store entices you to buy an item while you’re waiting in line. These items would be the add-ons or additional purchases you make. It seems like you didn’t intend to buy those extras, either the discount was so good that you couldn’t resist or because the line was so long and you were bored.
If you’re looking to build a new business, a landing page can help you get in front of the right people with the right message in the right context to build trust and generate leads.
A landing page can be created with no or few resources, but it should always include your company’s name and logo, a contact form for an email address using tools like GetResponse, WP Mail SMPT, or WP Forms, and a link to your website.
When it comes to website design, many people believe that the best place for a landing page is at the top of the page. This is not entirely true.
The location of a landing page depends on what you are trying to accomplish and what type of message you are trying to convey.
If your goal is to get a visitor to convert, then it is best if the page they are on has a clear call to action and that the offer is enticing.
If you want a visitor to subscribe, then the best place for your opt-in newsletter might be at the bottom of your website’s home page or in the sidebar.
If you want a visitor to share you on social media, then it might be better if they land on a dedicated social media page or have the appropriate links to social media they can click on to share, follow, or purchase.
These might seem like such small things to implement that you might not think the placement is important but it does make a huge difference.
Create A Social Media Campaign
A social media campaign is a marketing technique for generating buzz for a product, service, or organization. It is done on social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
A well-executed social media campaign can be an effective way to reach your target audience and generate awareness of your product or service.
According to social media marketing expert Moira Forbes, “The most successful social media campaigns are those that are executed with a personal touch and allow your audience to see behind the scenes of your business and how it operates.”
Creating a social media campaign can be a daunting task for a business. There are many factors to take into consideration and it is important to plan. Without a plan, your campaign can become very expensive.
A social media campaign is not just about posting content, but also about the strategy behind it. Many factors need to be considered when creating a social media campaign.
The first thing is deciding on which platform you want to use as your main platform, then deciding what type of content you want your audience to engage with the most on that platform.
You should also consider how often you will post and if you will use hashtags or not. This is where platforms such as Facebook come into the picture.
Facebook is by far the most popular platform for individual businesses to use. It can be used as a primary marketing tool and should be considered the first place you post content on your social media campaign.
Facebook allows for custom audiences, so you can tell your ads to only reach people in certain groups if you want to. The more content you share, the more engagement you will get.
Be sure to use a variety of post types and hashtags so your content reaches as many people as possible.
Twitter and Instagram are other popular social platforms where businesses can reach their targeted audience in real-time with short updates about what is happening on their website or blog.
Above Facebook, Twitter, and Instagram there are so many platforms that you could use however my advice would be first to start with one. Understand what you doing, how you doing, and then take it from there.
This is also helpful if you are a beginner and new to digital marketing because the learning period can take some time with trials and errors before you truly get it right.
If you jump head first and dive into every possible social platform, you will find it very difficult to keep up and this can cost you money, leads, and time.
Start small and build from there.
Write Blog Posts
If you’re not writing blog posts, then you’re leaving money on the table.
Writing blog posts is one of the easiest ways to generate leads and build an audience. It’s also a great way to keep your brand top of mind with potential customers.
If you’re not writing blog posts, then your time is probably better spent on other things.
You should write at least three blog posts per week. This will help you stay consistent and maintain quality. To help you post several articles in a short amount of time, use A.I Softwares like Rytr, to help speed up your writing.
These software programs allow you to type the heading and subheading you would like in your article, and the AI will generate new, up-to-date, and plagiarism-free content. All you would need to do is edit and structure your content.
Make sure whatever you are writing is an engaging experience. The best way to do this is to keep the visitor on your site for as long as possible.
When they read your content, make sure you have enough of it so that they feel satisfied when they leave. Also, make sure the text is short and digestible and the font is easy to read.
Use relevant images and videos as this will help increase engagement and make your content look more appealing to visitors.
Your content also needs to be informative and should talk about what you have titled your article and more importantly what your website niche has been created around.
For example, if your website is about reducing your carbon footprint, you would need to provide practical ways of how people can do so.
If you have a website about making healthy lifestyle choices, you would need to provide evidence for your claims.
Always keep in mind that your blog should reflect your brand, so do not use bad language, be respectful of other people’s opinions and you need to be appropriate for the type of audience you are trying to reach with your blog (i.e., you shouldn’t post about politics on a fashion blog).
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of influencing the visibility of a website or a web page in a search engine’s unpaid results often referred to as “natural,” “organic,” or “earned” results.
This is done by achieving a high rank on the search engine results page for keywords that are relevant to the content of a webpage, thus increasing the number of visitors to that webpage.
So, when you’re writing blog posts, make sure you do extensive keyword research to see if what you’re writing is the information people are looking for. It won’t help you have a whole lot of blog posts on your website if they’re all irrelevant.
Rather spend that extra time to research if there is enough volume that makes it worth you writing that particular article. Now, this isn’t to say that you’ll get that research accurate every single time but as long you try to write the most relevant or medium searched keyword ideas, that should be enough.
Promote Your Content
Finally and probably the most crucial part of any digital marketing strategy is promoting the content, service, or product you have created.
You can promote your content by simply replying to comments, even if it takes you five hours a week. Reply to people who comment consistently and are helpful to your blog.
You should also invite people with similar interests in your niche or who might have some information that would be helpful for your blog, as well as anyone that might be able to bring in traffic.
To gain more subscribers, you should offer freebies, like ebooks and webinars which we discussed you do through your lead pages. You can’t give away money for free, but be sure to make it a valuable product.
You should also build relationships with influencers and other bloggers who do similar work in your niche.
The idea is to get bloggers and influencers to promote your content for you. Whether that means posting links on their social media, emailing their readers any upcoming opportunities, or even sharing it on their blog.
It can be slow to see results in the beginning, but as the famous quote goes, “Rome wasn’t built in a day,” so don’t be hard on yourself if it takes a while to see results.
Remember that every website, company, brand, or service is trying to make its name and be at the top. The competition for online businesses increases daily as more and more people are looking for alternatives to increase their revenue and reach more people.
It’s not easy to do digital marketing, but once you manage to attract visitors, leads and customers you will notice a spike in activity.
Keep at it – no matter your progress, stay consistent, relevant, and engaged.