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If you have been in the business of sending out promotional emails, then you know that the key to a successful email marketing campaign is frequency.
The more often you send out emails, the better your chances are of getting a higher open rate and conversion rate.
However, how often is too often? What is the best frequency for your company?
This article will answer these questions and more in this ultimate guide to how often you should email your customers.
Table of Contents
- 5 Ways To Find Out The Best Email Frequency
- Which Email Frequency is the Most Effective?
- General Strategies for Managing a Good Email Frequency
- How a Weekly Newsletter Can Help You Deliver Exceptional Customer Care
- 4 Best Practices For Email Marketing Frequency
- 16 Tips For Writing Email Content That Converts
- 4 Ways To Use Email Marketing For Social Media
- How Many Emails Sent Is Too Much?
5 Ways To Find Out The Best Email Frequency
Email marketing is one of the most effective ways to reach out to customers and prospects.
However, the frequency at which you send out emails can make a huge difference in the effectiveness of your campaign.
It is important to find out what the best email frequency for your business is.
- Track the total number of opens and replies you get from your email marketing campaign.
If you are using a content-driven email campaign, then this is the best way to find out how many people are opening your emails.
To track opens, place an “unsubscribe” link at the top of each email that you send out.
If someone opts out, then you will see how many emails you were able to send out before they opted-out, and this will give you a good idea of the total number of opens.
If your email is transactional, then tracking the number of replies is a better way to find out how many people are engaging with your email.
To track replies, ask for feedback after the email has been sent out.
You can then use a tool such as Loop11 to see how many people responded to your email.
Keep in mind that replies do not always mean engagement, so this metric is only a glimpse of how many people received your email.
- Think outside the box when it comes to content, the best way to figure out how many emails you sent out with your content is by using a tool like Google Analytics.
You will be able to see the number of emails you were able to send out with your content, and then compare that figure with how many people received the email.
The best way to generate inbound links is through guest blogging.
If you are sending out an email series, then it’s a good idea to include a call to action in the email.
This will help you generate a lot of leads that can result in an influx of traffic.
- Make sure your emails are not too long.
The best way to figure out if your emails are too long is by sending out some test emails first and seeing what happens.
- Make sure your content is genuinely useful.
Take some time to test the waters and see what happens before sending a campaign out to a larger number of people. You will have more success if the content you are sending out is of value and people need that information.
- Sending out emails too often can be a problem.
If you send out your email blasts too often, then people will get tired of them, and they won’t open them anymore.
This means that not everyone who signed up to receive your emails will see them.
Which Email Frequency is the Most Effective?
It is important to find the right email frequency that will work best for your business. Some brands send emails once a month, while others send emails every day.
So, how often should you email customers?
The answer is that it depends on your industry and the type of products or services you offer.
If you are in B2B (business to business), it would be better to send more emails than if you are in B2C (business to customer).
For example, as a B2C, you sell health supplements, then sending an email every day would be a better way to reach out to customers (since people are more interested in their health) than sending one email per month.
If you are running an eCommerce site, then sending once a month would be the best way to reach out to customers.
If you are in the B2B industry and selling over-the-counter drugs, then sending more emails (e.g. weekly) is better than a monthly email because businesses tend to be so busy and are communicating with so many people, they could forget and need reminders.
Email frequency is up to the discretion of a company, but typically it depends on the industry and product or service that the company is offering.
Here are 3 different email marketing frequency approaches:
- Sending an email once a month
Pros: It allows you to focus on providing quality content that your subscribers will appreciate.
Cons: Your subscribers may forget who you are and what you offer overtime, which can lead to unsubscribing from your list.
- Sending an email every other week
Pros: This frequency is great for building relationships with your customers by providing them with valuable content that they want to read.
Cons: Your list may grow tired of receiving emails from you so often, which can lead to unsubscribing from your list.
- Sending one email every week
Pros: Your list will grow faster as your subscribers will feel like they get a lot of value from your emails, even though you are sending fewer of them.
Cons: You might annoy your list with too many emails and they may unsubscribe from your list in frustration, or not see value in the content that you are providing.
General Strategies for Managing a Good Email Frequency
Email frequency is a big issue for many marketers. When it comes to email frequency, some people might not want to receive emails from you at all, while others might want to hear from you every day.
The key is to find the right balance for each of your contacts.
The best way to do this is by asking them what their preferences are and then adjusting your email frequency accordingly.
Different people might prefer to receive emails from you at different frequencies, depending on their work environment and other time commitments.
For example, people who work in hospitals might not have the time to check their emails as often as people who have a lot of free time outside of work.
For those people, you may want to send them an email once or twice a day so they can get some free time to check their inbox.
Others might not want to receive emails from you at all – such as when they have a problem that’s already been solved or if they prefer to focus on other tasks.
For those people, it makes sense for you not to send them emails or send an email maybe once every 2-3 months. In the future, if someone does want to follow up with you, they might send you a Facebook message or have those emails to refer back to get in contact with you.
Email is great for keeping organized and being efficient with your time. But it’s also not always the best way to communicate in certain situations. Try different techniques if the email isn’t doing the job.
How a Weekly Newsletter Can Help You Deliver Exceptional Customer Care
A weekly newsletter is a great way to keep your customers updated on your latest products, services, and promotions.
It also helps you build relationships with them by providing value-added content that they want to read.
You don’t need to send monthly newsletters if you are sending a weekly newsletter. A monthly newsletter is more suitable for companies that have a lot of changes in their products and services.
4 Best Practices For Email Marketing Frequency
Many marketers often debate the frequency of email and what the best practices are.
Lucky for you, I have compiled a list for you to use so you can increase your conversion rates and make your email campaigns more effective.
1) Send out your emails at the right time – Consider the geolocations of your subscribers and time zones. Nobody wants to be woken up by receiving an email at 3 am when they sleeping.
2) Remember to send emails on public holidays as most people will be off from work and have the time to read your email. Also don’t forget important seasonal holidays such as Easter, Mothers Day, Fathers Day, Christmas, etc.
3) Make sure to schedule your emails so that there is one being sent at the end of the month. If you are offering something for them to purchase, the chances of them buying something are higher because they would have been paid.
4) Consider using autoresponder sequences to keep your subscribers engaged
16 Tips For Writing Email Content That Converts
It’s one thing to know when to send your emails, who to send them to, and what you offering but what about the actual content.
This is very important because if you don’t have emails that people want to read, it won’t matter when you send them or how often.
The other issue if you are not careful, your emails can end up in the spam folder or worse, be deleted without being read at all.
1) Keep it short and sweet
2) Start with a greeting and a clear subject line
3) Include a personal message that makes the recipient feel as though you are speaking directly to them
4) Include an offer or something of value in exchange for their time reading the email. You do not need to do this for every email but its good to keep it to new subscribers
5) Make it easy for them to unsubscribe with one click, at any time they want to stop receiving emails
6) Call out your most important features and benefits in both the subject line and opening paragraph
7) Include a strong call-to-action within the first few sentences of your email and then again at the end where applicable
8) Tell them what you’ll be doing with their information if they take a specific action
9) Offer an incentive for them to sign up right away especially if you are offering a course or an ebook
10) Keep your language friendly and easy to understand
11) Encourage your readers to share their thoughts on social media by having those social icon links in your email
12) Offer resources for further research or if they have additional questions
13) Create a sense of urgency by using deadlines, limited offers, and discounts they can’t get anywhere else
14) Include a link to where people can find out more about you and your business
15) Make sure your emails are personal by writing in the first person
16) Use an image or video in almost every email
4 Ways To Use Email Marketing For Social Media
Social media is one of the greatest things to have ever been created on the internet.
Because it’s so much easier to take an already established platform with so many people using it daily to drive traffic to your business, increase conversions and boost your sales.
1) Content Sharing: You can share your blog posts, articles, videos, or any other content on social media. You can also create a custom email newsletter with links to all the content you have shared on social media.
2) Promotions: You can promote your products or services by sending out an email newsletter with discounts and special offers for your clients.
This will help them make their purchase decisions more easily when they are browsing through their inboxes
3) Social Media Follow-Up: The best thing about sending an email is that you have a personalized way of reaching out to your clients. You can ask them questions about anything you want and see if they have any thoughts on your social media content.
4) Newsletters: People like receiving information in their inboxes so this is one of the best ways to send out updates and newsletters to your customers. It also helps build relationships with your followers and potential customers.
How Many Emails Sent Is Too Much?
There is no set number of emails that are considered to be too many but there is always room for interpretation.
It all depends on how you are using the email, who you are sending it to, and what the content is about.
If you are using email as a marketing tool or for business purposes, then it is important to send out a certain amount of emails to get results.
However, if your emails are personal messages then there is no limit to the number of messages you can send.
It is important to be considerate of your subscribers privacy. As you can see, many factors come into play when thinking about how many emails to send out.
If you are unsure how many messages to send, then start by sending one and using that as a benchmark for future email campaigns.
Here are 4 signs that you are sending too many emails to your customers:
- When you start getting complaints from your customers.
If they are complaining about the frequency of your emails, then it is time to step back and re-evaluate.
Now this could be a lot of factors and not just how many emails you are sending but it could be…it is sometimes difficult to know exactly why.
- When you start getting unsubscribes.
It’s helpful to have a pop-up when the person clicks the unsubscribe button asking them why they decided to unsubscribe. That will give you a lot of information and help you to limit the number of people unsubscribing.
- When your customer starts telling their friends about how much they hate receiving your emails.
This can lead to a negative word-of-mouth campaign against your company and will only lead to fewer subscribers.
- When you start getting complaints from your customers about being spammed.
If they have to send you a complaint about your company, then it is time for a change.
- When the email address you have on file starts filling up with people who are not your customers.
If a lot of people are emailing you just to sign up for your list and you are not even selling anything, then this is a huge red flag.
Many people who do email marketing don’t always think about the frequency of the emails they are sending out.
Just because email marketing is such an amazing way to engage with your customers and gain high conversion rates doesn’t mean you neglect ethics and respect.
The frequency of your emails should always be personalized to the customer. This will only help your business rather than you sending your business down an email black hole.
By using the right words at the right time, these messages can boost conversions and also encourage stronger engagement.
As a result, your business and your consumers are happier because they receive relevant content that is aligned with their interests.