Which Social Media is Best for Business? The Answer will Shock You

As the world is moving more and more toward everything becoming digital and online, using social media platforms to effectively market and promote your business isn’t just important but smart. 

Why not use what is already out there to your advantage? 

Everyone in today’s modern world is using at least one of the most popular social media platforms such as Facebook, Twitter, Instagram, or Snapchat. 

The tricky question is, which social media platform will drive your business the most traffic? 

Why do Businesses Choose To Use Social Media?

Social media has been a staple of marketing for quite some time now and it’s not going anywhere.

Businesses can harness the power of social media in different ways and there are 4 main reasons they love to do so:

  1. They are great tools for market research. Businesses can monitor customer needs, marketplaces, and trends on social media, where they will likely be able to find very early hints of changes coming down the line. This information could also be geographically monitored and used to craft new marketing strategies for a country or specific age group.

  2. Social media has revolutionized the way companies engage with their customers. It provides a platform where feedback on products and services could be shared directly with company representatives. Social media offers two key benefits for companies: it increases customer loyalty and builds brand awareness.

  3. Businesses across the world are now using social media more than ever before to brand their business, build their fan base, and stay in touch with customers.

It provides businesses with an opportunity for acquiring new customers through advertising, content marketing, or sponsored posts which are paid ads that appear on social media networks like Facebook or Instagram.

  1. It help businesses stay up to date with popular trends that influence their industry and provides insights into what their customers want and need.

List of the top 9 popular social media sites:

I have created this list to highlight the pros and cons of each social media platform according to a business’s needs for marketing to use these platforms to grow traffic and revenue. 

1. Facebook 

This platform was first created in 2004. Since its launch, there is an average of 2.89billion active users per month. Of those users, 43.4% are female and 56.6% are male. 


  • Reach a wide audience: Facebook has more than 2 billion monthly active users globally and more than 1 billion daily active users. This means that there is a large potential market to reach out to with your business.

  • Automate posting: Facebook offers many different advertising options that allow you to target your audiences, such as custom audiences and lookalike audiences. This means that you can automatically post on your page without having to manually publish content on your timeline every day or manually update ads in the news feed.

  • Target ads: Facebook provides an extensive list of targeting options in their advertising toolkit.


  • With organic reach diminishing, more click-through rates and engagement are required to generate views. 

  • Inconsistent metrics reports

  • With Facebook being under the microscope for the last few years, it has become less popular

2. YouTube

YouTube is a convenient and cost-effective platform for advertising. It allows advertisers to reach a wide audience with just one video.

As YouTube has evolved into a marketing powerhouse, marketers have found more and more ways to use it for advertising. 


  • Reach the right audience: YouTube is the second most popular search engine after Google, which means that it reaches a wide audience who are looking for your product or service online. The platform allows advertisers to target the right audience by using keywords in their videos and by including captions that include call-to-actions (CTAs). 

  • Save money: YouTube is much cheaper than television ads on cable networks because there is no need to rent expensive ad spots. People are so used to having quick access to information that video has become the go-to method.

  • It has a huge audience, which means that it can be used to reach a large number of people.

  • The videos are easily accessible and can be found with a simple search on YouTube.


  • Some people have reported having issues with privacy, copyright infringement, and harassment on YouTube.

  • The videos are not always very high quality.

  • You cannot target specific audiences with your ads and they can be removed at any time by YouTube themselves.

  • Your video might not get seen if it doesn’t have a catchy title or thumbnail.

3. Instagram

Instagram is a social media platform that has been making headlines for its popularity and effectiveness in advertising. 

With over one billion active users, it is an ideal platform to advertise on.


  • You can get your target audience on Instagram easily. It’s a platform where people are already engaged with what they see and you don’t need to spend time and resources trying to create your audience.

  • It’s easy to set up your ad campaign on Instagram. There are just three steps: choose your target audience, choose an objective, and choose the time frame of your campaign.

  • It’s easy to measure the success of your ad campaign because it is all measurable in terms of likes, followers, views, post engagement


  • Users have to pay attention to see the ads posted on their feed. 

4. Facebook Messenger Ads

Facebook Messenger Ads are a great way to advertise your business. They are effective and can be used for a variety of purposes, such as generating leads, initiating conversations with new customers, or building brand awareness.


  • They are incredibly easy to use.

  • They allow you to establish a conversation with the person who is interacting with your ad.

  • They are not intrusive and do not require an app download or an internet connection.


  • It’s difficult to measure the success of your ads. Facebook doesn’t provide any analytics or metrics on how well your ads are performing so it’s hard to know if you’re spending your money wisely.

  • The audience you reach through Facebook Messenger Ads is not as specific as other advertising channels like Instagram or Google AdWords. You’re reaching a much broader audience which means it’s harder to target people who will be interested in your products or services.

  • Facebook Messenger Ads can only be used on mobile devices at the moment which limits the potential customers you can reach

5. TikTok

TikTok is a social media platform that allows users to create short videos and share them with their friends, family, or the public. 

It is one of the most popular apps in China and has over 1 billion active monthly users.


  • It’s an affordable way to reach your audience.

  • The app has a large number of mobile users.

  • You can be creative with your videos and use graphics that are not available on other platforms like Instagram or YouTube. 


  • It is not a platform for long-form content.

  • It is not a platform that allows advertisers to create campaigns or ads to target specific audiences.

  • It does not have any traditional marketing tools like analytics, media tracking, and campaign management tools

6. LinkedIn 

LinkedIn is one of the most popular social media platforms for advertising. 

LinkedIn helps people to find potential employers and colleagues, build professional connections, and keep up with industry news. 

It has a wide range of features that can help you market yourself and work on your branding


  • You can target your audience by profession, location, and interest.

  • You can target people who have a certain job title or company they work for.

  • You can use LinkedIn’s targeting tools to find people who are likely to be interested in your product or service.


  • LinkedIn might not be the best platform for all industries. You should always consider what your industry’s audience is and how they prefer to consume content. 

  • You have to invest in LinkedIn ads if you want to get a return on your investment.

  • It might be hard to get people who are not already connected with you on LinkedIn to engage with your content.

  • There are many fake profiles on LinkedIn which can make it difficult to find the right people you need to connect with.

7. Snapchat

Snapchat is a mobile app that allows users to share photos and videos with their friends. Snapchat’s popularity is constantly increasing because of its simple interface and the ability to have fun.


  • It is an effective way to reach the millennial demographic.

  • It is a great platform for brands that are trying to get their message across in a quick and fun way.

  • It allows you to be creative with your ads and make them stand out from the rest.

  • The app’s user base is growing quickly which means more people are using it and they will see your ad.

  • Snapchat is an excellent tool for customer retention because the app’s functionality is limited and people are more likely to stick around on the platform if they feel like they’re getting something out of it.


  • It can only be used for a maximum of 10 minutes and the content cannot be saved.

  • There is no way to track the ROI of Snapchat posts

  • It’s difficult to create compelling content on Snapchat

8. Twitter

Twitter is a popular social media platform that has been used by businesses for advertising purposes. It is a great platform to advertise because it’s easy to use, highly targeted, and has a low barrier to entry.


  • Twitter is a great place for networking and connecting with people who share similar interests.

  • Twitter is easy to use and you can target the audience that you want with ease.

  • It’s a low barrier to entry, meaning you don’t have to spend too much money on ads.

  • You can find trending topics and hashtags that are related to your business or industry easily.

  • It’s also easy for people who might not know about your company or product yet but might be interested in learning more about it, so they can get in touch with you easily through their tweets.


  • It can be difficult to navigate Twitter with how many tweets are coming out every moment. It’s hard to keep up and not be overwhelmed by the amount of content that is being shared.

  • Lack of control over the content and lack of personalization and targeting

9. Pinterest

Pinterest is a social media platform that is gaining popularity among consumers worldwide. It is a visual search engine that helps users find products and services by using pins.


  • Pinterest is a free platform that allows marketers to find valuable data about their target audience.

  • Has a large number of users which means more opportunities for marketers to find their target audience.

  • The platform is already established which means more people know what it is and how to use it.

  • Pinterest provides specific targeting options for its unique user base, such as age, location, interests, and behaviors.

  • The platform offers paid advertising options that allow marketers to reach a wider audience with higher ROI (return on investment).

  • You can track your analytics on the platform.


  • There are problems with the targeting options available on Pinterest due to its large user base, making it difficult for advertisers to reach specific.

  • It’s not free and requires a large investment in time and money. 

  • You are limited to the number of pins you can create per day.

Which Social Media Platform Is The Best For Your Business?

No one answer fits all. Each social media platform is different and which platform you use will entirely depend on the type of business you are advertising. 

For example, if you own a restaurant, then Facebook would be the best social media platform for you because it has such a large audience reach. 

If you are a company that sells clothing and shoes, then Instagram that does well with eCommerce will be better suited for you. It allows your brand to be seen in an unprecedented way, as well as allows customers to get an idea of what your latest products will look like.

The most important thing to remember when deciding which social media platform to use is that they all have their pros and cons. The key is to find what works best for your business long term. 

If you are unsure, then I would suggest you test each one and see the difference in engagement across the social platforms. This will also give you a side-by-side view of how your business is seen, how much each platform costs, etc. 

Social Media Trends In 2022 That You Should Look Out For?

  1. Broadcasting will become a popular trend in 2022 as it will allow us to share content with our friends, family, and followers without having to rely on traditional media outlets. It is predicted that this trend will take off because it is more cost-effective than traditional media outlets and it doesn’t require a lot of time investment from consumers.

  2. Geo-location will allow users to make posts about their location without having to rely on GPS coordinates or other specific information like street addresses. As more companies

  3. Organizations that use social media as a marketing tool, is becoming more common for employees to be given access to their company’s social media accounts. This allows them to share company posts on their channels and interact with customers on behalf of the company.

  4. Virtual reality has been around since the 1990s, but it won’t be until 2022 that VR becomes mainstream due to advances in technology such as high-definition displays, faster processors, and better sensors. Virtual reality headsets are already available at a low price in the market, often costing less than $200. With these low prices, they are now becoming more and more commonplace in a variety of industries and workplaces.

  5. Social Media Platforms Will Become More Personalized

  6. More People Will Use Social Media To Find Answers

  7. Video Content Will Outpace Text Content

  8. Bots Will Be Everywhere

  9. Smart Homes And Wearables Will Be The New Normal

  10. Businesses Are Going To Focus On Emotional Engagement With Customers

Final Thoughts

Social media is a powerful tool that can be used to reach new customers and grow your business.

It is important to understand the characteristics of each social media platform to use it effectively.

I hope by reading this article you have a better understanding of how to determine which social media platform is best for your business.

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